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AGENCY.COM Wins Multi-Million Dollar Engagement to Develop Multiple Digital Channel Solutions for Fastest Growing UK Mobile Telco.


Business Editors

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 & LONDON--(BUSINESS WIRE)--July 26, 2000

One 2 One Partners With AGENCY.COM to Evolve Interactive Business

AGENCY.COM (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ACOM (language) ACOM - An early system on the IBM 705.

[Listed in CACM 2(5):16 (May 1959)].
), a leading international Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  firm announced today that they have been selected by One 2 One, a leading UK digital mobile network and subsidiary of Deutsche Telekom Deutsche Telekom AG (ISIN: DE0005557508, FWB: DTE, NYSE: DT, LSE: DEU, TYO: 9496 ) (abbreviated DTAG) is a telecommunications company headquartered in Bonn, Germany. It is the largest telecommunications company in Germany and in the EU. , to evolve the Company's interactive business across all platforms.

This level of engagement sets a new standard for developing interactive strategy and solutions in the New Economy.

AGENCY.COM will provide solutions across multiple digital channels - The Web, Mobile business, Interactive TV, and point-of-sale digital interactivity. This full service offering will include business consulting and strategy, creative design and implementation, technical infrastructure and architecture development for all of One 2 One's e-business initiatives.

The solutions will be developed in a phased approach, with the first launch scheduled for September 2000. The AGENCY.COM team will consist of 70 multiple digital channel professionals, based in London and Amsterdam, with contributing experts from other European offices.

Tim Yates, Marketing Director of One 2 One said, "With over six million customers to date in the United Kingdom, growing to well over seven million by the year's end, we are committed to providing first-to-market solutions to our customers. In order to meet our goals and the needs of our customers we have selected AGENCY.COM, one of the pioneers in multiple digital platform development worldwide, to implement our aggressive strategy. We look forward to the innovation and cutting-edge solutions that lie ahead."

Colin Morley, Head of Interactive Marketing at One 2 One said, "The UK is one of the most advanced countries for multiple digital channel interactivity. We look forward to partnering with AGENCY.COM to help us create an interactive world for our customers."

St John Deakins, One 2 One Client Partner, AGENCY.COM said, "For over two years now AGENCY.COM has led the charge on defining and developing interactive solutions across multiple digital channels and platforms worldwide. It is a testament to our integrated full service approach, combining mobile solutions, iTV and emerging technologies, to partner with one of the most innovative telecommunication companies in the UK to develop tomorrow's interactive technologies for their current and future consumers."

Michael Mathews, President of AGENCY.COM: Europe said, "We are experiencing unprecedented growth in consumer usage across multiple digital channels and platforms, with mobile subscribers to reach as high as 650 million worldwide by year end. As a result, the demand for mobile solutions and applications is increasing exponentially. AGENCY.COM is ahead of the curve with our company-wide expertise, and research and training centers that make our complete interactive services attractive to mobile operators and leaders such as One 2 One."

AGENCY.COM's Multiple Digital Channel Practice Areas

AGENCY.COM, which has over 1,400 employees worldwide, is dedicated to multi-channel innovation and development working with clients such as British Airways British Airways
 in full British Airways PLC

International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines.
, Gameplay, Carphone Warehouse, Countrywide and Puma Tech.

AGENCY.COM's iTV Global Practice Area provides world-class digital interactive television services. We have teams of dedicated developers and strategists in the iTV Practice Area working with leading cable operators and telecommunication giants such as Irish Multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple , MediaKabel, Open..., Primacom, Tele Danmark, and Telia.

AGENCY.COM's Mobile Business Practice Area has teams deployed across the Company's global offices, working with clients such as Carphone Warehouse, KPN KPN Koninklijke PTT Nederland (Royal Dutch Telecom)
KPN Konfederacja Polski Niepodleglej (Polish conservative party) 
 Telecom and Puma Tech.

About One 2 One

The One 2 One service covers in excess of 98% of Great Britain's population and is available in 80 territories on five continents through roaming agreements with 160 operators. Current roaming destinations include all European Union member states, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada, Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , China, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Singapore, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa.  and Saudi Arabia. For a full list of current roaming partners visit the One 2 One Web site. http:\\www.one2one.co.uk

The total customer base as of 30 June 2000 was 6,001,800 representing a 19.6% market share. Pre-pay base is 4,098,000 customers, 68% of the total base. One 2 One's network currently handles over 200 million calls each week. One 2 One is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Deutsche Telekom AG, Germany. One 2 One has been fully consolidated in Deutsche Telekom's financial statements as of October 1, 1999, the date on which the purchase of One 2 One was completed. Deutsche Telekom, with revenues of Euros 35.5billion in 1999, is Europe's largest telecommunications company and the third largest carrier worldwide.

About AGENCY.COM

AGENCY.COM is a leading international Internet professional services firm. The company provides an integrated set of strategy, creative and technology services that takes clients from concept to launch and operation of their interactive businesses. Founded in January 1995, AGENCY.COM is headquartered in New York and has U.S. offices in Atlanta, Boston, Chicago, Dallas, Portland (OR), San Francisco, Woodbridge (NJ) and Vail (CO), with international offices in Amsterdam, Copenhagen, London and Paris, and an affiliate office in Singapore. AGENCY.COM serves a broad and diversified global client base in a variety of industries, including 3M, Bank of America
See also:  and


Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
, British Airways, Colgate-Palmolive, Compaq and Heineken. For investor information, please visit our Web site at http://www.agency.com/investors or call AGENCY.COM's Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 line at 212/358-2702. To receive press releases going forward, please send contact information to investors@agency.com or call 1-877-721-3006 for a fax copy.

Matters discussed in this release may include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual events or results to differ from anticipated events or results include risk factors and other items that are contained in AGENCY.COM's reports and documents filed from time to time with the Securities and Exchange Commission.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 26, 2000
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