AGENCY.COM To Provide Interactive Television Solutions in North America.

Business Editors

NEW YORK--(BUSINESS WIRE)--February 20, 2001

E-Business Builder Expands European iTV Program, Forging Partnerships With Microsoft TV, Liberate, OpenTV and SUN Microsystems

AGENCY.COM, Ltd., (Nasdaq: ACOM) a leading e-business builder in global markets, today announced the roll out of its Interactive Television (iTV) services in North America. The expansion leverages AGENCY.COM's significant experience with iTV services in Europe and Latin America, servicing a broad range of system operators, programming networks, content providers and advertisers.

AGENCY.COM has been a pioneer in the iTV industry in Europe since 1997 and will leverage this experience for clients and partners in North America. The company's expertise in iTV encompasses:

-- Conceiving business models that generate revenue and value for iTV
stakeholders (viewers, operators, advertisers and content owners)

-- System integration and core technology solutions that allow operators to
build, test, deploy and manage interactive TV services in the digital head-end

-- Integrating technical solutions that connect content to consumers via
digital television systems

-- Creating innovative iTV programming and virtual channels that engage viewers
and provide convenient, relevant services

"Interactive TV is an integral part of AGENCY.COM's Multiple Digital Channel strategy," said Chan Suh, Chairman and CEO of AGENCY.COM. "Effective marketing today is about companies reaching their customers across different platforms, and Interactive TV is becoming an increasingly important channel, first in Europe and now in the US."

AGENCY.COM's iTV group in North America is based in New York and has dedicated staff from the following disciplines: strategy, technology, creative, project management and business development. The group will be lead by Tim Larcombe, who was VP of AGENCY.COM's Global iTV Practice area located in the Copenhagen office, and will draw knowledge from the 100 plus iTV professionals across AGENCY.COM globally.

"The television occupies prime real estate in the home, and the advent of iTV means the medium can offer more engaging entertainment and highly convenient services to consumers," said Larcombe, Regional President of AGENCY.COM's North American iTV Group. "Interactive TV allows us to implement new combinations of content and commerce that are more relevant to consumers and of more value to advertisers."

AGENCY.COM has developed iTV solutions on twelve diverse system operators in Europe and Latin America. These services include: Interactive Portals, Electronic Program Guides, Information Services such as Weather and News, Communication Services such as email and chat, Games Channels and full back-end integration. Virtual interactive TV channels have been created for clients in the travel, retail, banking and entertainment sectors.

AGENCY.COM has won industry accolades for work with broadcasters to create original enhanced TV programming. AGENCY.COM worked with the Danish Broadcasting Corporation to develop "ROFL," a live, interactive TV show for young consumers, which is broadcast via cable and satellite in Scandinavia. "ROFL" received the 2000 EMMA award for Best Interactive TV Application. AGENCY.COM has also participated in AFI/Intel Enhanced TV workshops in the US and recently won critical acclaim for developing the interactive version of "Extreme Rides" - a Discovery Channel property, as part of the 2000 workshop.

AGENCY.COM anticipates that the deployment of interactive digital set top boxes will increase dramatically over the next year. Analysts predict that by 2004, there will be digital set-top boxes in 80% of American homes. To further the practice area, AGENCY.COM has created strategic partnerships with other innovators in the iTV arena including Microsoft TV, Liberate, OpenTV and SUN Microsystems.

For more information on AGENCY.COM Interactive TV services, please visit http://itv.agency.com.

About AGENCY.COM

AGENCY.COM is a leading e-business builder in global markets. The company provides strategy, branding and technology services that help its clients build and grow their interactive business across multiple digital channels - the Web, wireless and interactive television. Founded in January 1995, AGENCY.COM is headquartered in New York and has offices in Amsterdam, Atlanta, Boston, Chicago, Copenhagen, Dallas, London, Paris, Portland (OR), San Francisco, Woodbridge (NJ) and affiliate offices in Miami (FL), Seoul, Korea and Singapore. AGENCY.COM serves a broad and diversified global client base in a variety of industries, including 3M, British Airways, Colgate-Palmolive, Compaq, Heineken, Incyte Genomics and Reuters. For investor information, please visit our Web site at http://www.agency.com/investors or call AGENCY.COM's Investor Relations line at 212.358.2702. To receive press releases going forward, please send contact information to [e-mail] or call toll free 877.721.3006 for a fax copy.

Matters discussed in this release may include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Many factors could cause actual events or results to differ from anticipated events or results, including without limitation, the risk factors and other items that are contained in AGENCY.COM's reports and documents filed from time to time with the Securities and Exchange Commission.