AGENCY.COM To Create Virtual Tour for Saab Cars USA; Episodic Marketing Approach Turns Web Browsers Into Saab Drivers.Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 15, 2001 AGENCY.COM (Nasdaq: ACOM (language) ACOM - An early system on the IBM 705. [Listed in CACM 2(5):16 (May 1959)]. ), a leading e-business builder in global markets, today announced that the company will design a virtual tour on the Saab Cars USA website (www.saabusa.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. ) to promote the 2002 Saab 9-5 Sedan and Saab 9-5 SportWagon. The virtual tour created by AGENCY.COM will use episodic episodic sporadic; occurring in episodes. e. falling a paroxymal disorder described in Cavalier King Charles spaniels in which affected dogs, starting at an early age, experience episodes of extensor rigidity, possibly brought on by stress. e. marketing to assist in moving prospective buyers from their keyboards into dealerships for a test drive. Episodic marketing marries 1-to-1 marketing techniques with rich interactive content to unfold the story of the vehicles' features gradually. Learning from the visitors' site behavior, the site will offer a personalized tour of the vehicles, supporting demand creation and management of prospective customers through intelligent interactive tools. The tour will simulate a dealership demonstration of the new Saab 9-5, including features that are difficult to display in a showroom, such as how to load cargo into the vehicle. Visitors to the site will have a 360-degree view of the newly redesigned and upgraded 2002 Saab 9-5 Sedan and Saab 9-5 SportWagon as well as zoom in capabilities. The site architecture will be built to allow information about the customer's progress towards the test drive and sale to be shared with the dealership for a highly integrated experience from web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. to showroom floor. In addition, an opt-in customer information area enables interested customers to request additional information or schedule a test drive, providing leads on potential customers that can then be followed up by salespeople at their local Saab dealership. "The episodic marketing in the Saab 9-5 virtual tour provides viewers with a glimpse into the experience of being a Saab owner," said Matt Coble co·ble n. 1. Nautical A small flatbottom fishing boat with a lugsail on a raking mast. 2. Scots A kind of flatbottom rowboat. , Managing Client Partner, AGENCY.COM : Atlanta. "This experience gives the customer a much greater incentive to go to a dealership." "We wanted to demonstrate the new technology of the redesigned 2002 Saab 9-5 Sedan and Saab 9-5 SportWagon in the most compelling way possible," said Dan David, Director of Customer Relationship Management at Saab Cars USA. "The Flash-driven virtual tour that AGENCY.COM is designing will clearly fulfill this goal." "The opt-in information capability of the site establishes a channel of communication with potential Saab customers and provides a clear ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for the virtual tour," said Robert Henry
Born into a farming family at St. , Manager of E-Commerce and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Solutions for Saab Cars USA. The virtual tour is expected to launch on the Saab web site in mid to late November. About AGENCY.COM AGENCY.COM is a leading e-business builder in global markets. The company provides strategy, branding and technology services that help its clients build and grow their interactive business across multiple digital channels -- the Web, wireless and interactive television. Founded in January 1995, AGENCY.COM is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and has offices in Amsterdam, Atlanta, Boston, Chicago, Copenhagen, Dallas, Houston, London, Paris, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Woodbridge (NJ) and affiliate offices in Australia, Korea and Singapore. AGENCY.COM serves a broad and diversified global client base in a variety of industries, including 3M, British Airways British Airways in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. , Compaq, Heineken and Reuters. For more information, please visit http://www.agency.com. Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Many factors could cause actual events or results to differ from anticipated events or results, including without limitation, the failure of the proposed merger with Seneca Investments to occur, the ability of the Company to attract additional business, the potential for contract cancellation by our customers, the ability of the Company to attract and retain skilled employees, and other items that are contained in AGENCY.COM's reports and documents filed from time to time with the Securities and Exchange Commission, which readers are urged to consult. |
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