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AGENCY.COM Develops Interactive TV Services With Leading European.


Business Editors

NEW YORK--(BUSINESS WIRE)--May 30, 2000

CABLE PROVIDERS Germany's PrimaCom AG and Irish Multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple  

Select AGENCY.COM to Deliver First-to-Market Broadband Solutions

NEW YORK--(BUSINESS WIRE)--May 30, 2000

AGENCY.COM (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ACOM (language) ACOM - An early system on the IBM 705.

[Listed in CACM 2(5):16 (May 1959)].
), a leading international Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  firm, today announced partnerships to develop interactive TV services with PrimaCom AG (NASDAQ: PCAG PCAG Performance Confidence Assessment Group ), Germany's leading cable operator, and Irish Multichannel, the largest Microwave Multipoint Distribution System (MMDS (Multichannel Multipoint Distribution Service or Microwave Multipoint Distribution Service) A digital wireless transmission system that works in the 2.2-2.4 GHz range. ) operator and second largest cable operator in the Irish Republic.

These partnerships represent the initial entry of interactive TV services in Germany and Ireland. The projects add to a growing AGENCY.COM practice in iTV and wireless services. The work will be spearheaded by AGENCY.COM's iTV and Broadband Global Practice Area located in Copenhagen, Denmark.

The first phase of the PrimaCom initiative includes the development of an Electronic Program Guide (EPG (Electronic Program Guide) An online listing of TV or other programs. Periodically, EPGs are downloaded into set-top boxes so that viewers can preview offerings by time or category and set reminders. ) for 80 channels to be launched by early June with additional services to be rolled out throughout the year. The EPG will also act as a platform for a Pay Per View service (PPV Positive predictive value (PPV)
The probability that a person with a positive test result has, or will get, the disease.

Mentioned in: Genetic Testing


PPV

porcine parvovirus.

PPV Positive-pressure ventilation
), which will enable viewers to select and order a wide variety of films from their homes. The service will initially be offered to 930,000 subscribers. PrimaCom's remaining 420,000 customers will be offered the services by the end of the year.

The full-service iTV solutions provided to Irish Multichannel include technical consulting, user interface design and development, system engineering and on-site integration. The first phase of the offering will include the interactive TV portal (the gateway to the interactive services offered by the cable operator) as well as a 60 channel EPG with an integrated impulse PPV service. Services are scheduled to be available in the summer of 2000 to Irish Multichannel's 250,000 customers.

Nakul Dewan de·wan  
n.
Any of various government officials in India, especially a regional prime minister.



[Hindi d
, Vice President of Marketing at PrimaCom said, "Interactive TV is a perfect medium for us to continue building strong relationships with our growing customer base. AGENCY.COM has long been a leader in iTV development, with unprecedented expertise in delivering full service solutions. We are very excited at the prospect of working together to extend PrimaCom's service offering as the first-to-market in Germany."

Ger O'Driscoll, Head of New Interactive Services at Irish Multichannel says, "We partnered with the AGENCY.COM Interactive TV group to develop our interactive services because of their proven state-of- the- art technology combined with innovative and creative design capabilities. Not only do they have the ability to develop an end-to-end Electronic Program Guide, but they have also developed a wide range of other applications that we are interested in. We are looking forward to continuing to lead in our market by providing the best value to our customers."

"AGENCY.COM is a pioneer in iTV solutions across all platforms, including cable, satellite and terrestrial," Jorgen Lembke, President of AGENCY.COM: Copenhagen and Worldwide VP of the Interactive TV Practices Area said. "Our work with PrimaCom and Irish Multichannel exemplifies our expertise as a first-to-market player on a global level. We eagerly anticipate the growth of our iTV capabilities and the expansion of our next generation of digital services in new markets worldwide. Our iTV work, along with AGENCY.COM work in wireless and internet services, makes us a leader in the interactive services market."

About "iTV and Broadband Global Practice Area"

The iTV Group of AGENCY.COM located in Copenhagen, Denmark is a global leader in digital interactive broadcast services working across satellite, terrestrial and cable platforms. Offering end-to-end services, iTV's solutions include Electronic Program Guides, portals, mosaic browsing screens, games, e-mail and chat applications as well as news, information, weather and shopping services. Interactive TV clients include Gameplay, ForeningsSparbanken, Irish Multichannel, MediaKabel, Open..., PrimaCom, Tele Danmark, Telia and Teracom.

About AGENCY.COM

AGENCY.COM is a leading international Internet professional services firm. The company provides an integrated set of strategy, branding and technology services that helps take clients from concept to launch and operation of their interactive businesses. Founded in January 1995, AGENCY.COM is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and has U.S. offices in Atlanta, Boston, Chicago, Dallas, Portland (OR), San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Woodbridge (NJ) and Vail (CO), with international offices in Amsterdam, Copenhagen, London and Paris, and an affiliate office in Singapore. AGENCY.COM serves a broad and diversified global client base in a variety of industries, including 3M, Bank of America
See also:  and


Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
, British Airways British Airways
 in full British Airways PLC

International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines.
, Colgate-Palmolive, Compaq, Heineken and Texaco. For investor information, please visit our Web site at http://www.agency.com/investors or call AGENCY.COM's Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 line at 212/358-2702. To receive press releases going forward, please send contact information to investors@agency.com or call 1-877-721-3006 for a fax copy.

About PrimaCom

PrimaCom AG (Neuer Markt/ securities ID no. 625910 and NASDAQ PCAG) is Germany's third-largest private cable network operator, serving more than 1.35 million households and with presently more than 930,000 customers. The company offers multimedia services to its customers via its proprietary broadband cable network, which operates with the latest glass fiber technology (HFC 1. (networking) HFC - Hybrid Fiber Coax.
2. (hardware) HFC - hydrofluorocarbon.
). In addition to the existing high-speed Internet See broadband.  service, PrimaCom will be offering digital TV with 80 channels and interactive services, such as pay-per-view etc., beginning in May 2000. The service will initially be available in Leipzig, followed by six additional German cities. PrimaCom also plans to offer Internet telephony Another term for IP telephony and VoIP. In the late 1990s, some people made a distinction between Internet Telephony and VoIP: Internet telephony referred to voice over the public Internet, while VoIP referred to voice over private IP networks.  (voice over Internet protocol) this autumn at especially attractive rates.

About Irish Multichannel

Irish Multichannel is Ireland's largest Microwave Multipoint Distribution System (MMDS) operator and the second largest Cable Television Operator. Currently, Irish Multichannel serves 250,000 households across 23 counties in the Republic of Ireland. Irish Multichannel plans to take a leading role in providing advanced and affordable communications services throughout Ireland. By expanding its existing television operations, introducing digital TV and making use of new technological advances Irish Multichannel can offer a unique combination of multi-channel television, two-way voice telephony and high-speed Internet access across the entire country.

Matters discussed in this release may include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual events or results to differ from anticipated events or results include risk factors and other items that are contained in AGENCY.COM's reports and documents filed from time to time with the Securities and Exchange Commission.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 30, 2000
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