AGENCY.COM Develops Flexitecture Methodology to Effectively Build Multiple Digital Channel Technology Systems.Business and High Tech Editors NEW YORK--(BUSINESS WIRE)--Dec. 18, 2000 Innovative Blueprint Delivers Open Infrastructure to Help Companies Capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. Their IT Investments AGENCY.COM (Nasdaq: ACOM (language) ACOM - An early system on the IBM 705. [Listed in CACM 2(5):16 (May 1959)]. ), a leading e-business builder in global markets, today announced the company's Flexitecture(TM) Methodology, delivering greater ease of communication and integration across multiple digital channels including the Web, mobile devices, interactive television and beyond. Developed by AGENCY.COM through its experience integrating systems for Global 1000 companies, the Flexitecture(TM) Methodology is an evolution of the three-tier architecture that is commonly used in developing Internet solutions today. By providing a blueprint for effectively building multiple digital channel systems -- one backend serving many devices and constituents -- the Flexitecture(TM) Methodology better addresses integrating disparate incompatible back-end systems. The Flexitecture(TM) Methodology achieves this through the use of eXtensible Markup Language See XML. (language, text) Extensible Markup Language - (XML) An initiative from the W3C defining an "extremely simple" dialect of SGML suitable for use on the World-Wide Web. http://w3.org/XML/. (XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. ), open services and basic object oriented principles applied on a network-wide level. Key benefits of the Flexitecture(TM)Methodology include: - Speed to address market opportunities and challenges - Increased cost effectiveness - Flexibility to address new digital channels AGENCY.COM most recently utilized the principles of Flexitecture(TM) Methodology when working with Carphone Warehouse on Mviva (http://www.mviva.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. ), the pan-European WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. portal that launched earlier this year. "Companies that can build flexible architectures, or `flexitectures,' will be able to adapt more readily to enterprise-wide changes and industry demands," said Chan Suh, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AGENCY.COM. "The Flexitecture(TM) Methodology provides our clients with the speed, flexibility and cost effectiveness required to stay at the forefront of an ever-changing marketplace." "AGENCY.COM's Flexitecture(TM) Methodology clearly reflects a cutting-edge understanding of where Internet software architectures are going, and how they intersect with emerging business models that are driving the Internet Economy," said Jeremy Allaire, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. of Allaire. "As a leading provider of Internet software for online business, Allaire has incorporated many of the major ideas from AGENCY.COM's Flexitecture(TM) Methodology into our next generation software including extensive support for XML protocols and Web Services within ColdFusion, JRun and Allaire Spectra." AGENCY.COM's position paper, "Flexitecture(TM) Methodology: Strength in Flexibility," can be downloaded at http://www.agency.com/our-work/whitepapers/. About AGENCY.COM AGENCY.COM is a leading e-business builder in global markets. The company provides strategy, branding and technology services that help its clients build and grow their interactive business across multiple digital channels - the Web, wireless and interactive television. Founded in January 1995, AGENCY.COM is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and has offices in Amsterdam, Atlanta, Boston, Chicago, Copenhagen, Dallas, London, Paris, Portland (OR), San Francisco, Woodbridge (NJ) and affiliate offices in Miami (FL), Seoul, Korea and Singapore. AGENCY.COM serves a broad and diversified global client base in a variety of industries, including 3M, Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , British Airways, Colgate-Palmolive, Compaq, Heineken, Incyte Genomics and Reuters. For investor information, please visit our Web site at http://www.agency.com/investors or call AGENCY.COM's Investor Relations Investor relations The process by which the corporation communicates with its investors. line at 212.358.2702. To receive press releases going forward, please send contact information to investors@agency.com or call toll free 877.721.3006 for a fax copy. Matters discussed in this release may include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Many factors could cause actual events or results to differ from anticipated events or results, including without limitation, the risk factors and other items that are contained in AGENCY.COM's reports and documents filed from time to time with the Securities and Exchange Commission. |
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