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AGENCY.COM Builds 'Gateways;' Interactive Customer Service Touchscreens for British Airways Travelers At John F. Kennedy Airport.


Business Editors

NEW YORK--(BUSINESS WIRE)--Oct. 30, 2001

Collaboration Between British Airways British Airways
 in full British Airways PLC

International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines.
 and AGENCY.COM Improves

Customer Service and Experience At The Terminal

AGENCY.COM, Ltd., (Nasdaq: ACOM (language) ACOM - An early system on the IBM 705.

[Listed in CACM 2(5):16 (May 1959)].
), a leading e-business builder in global markets, announced today the completion of a series of dynamic interactive customer service touch-screens entitled en·ti·tle  
tr.v. en·ti·tled, en·ti·tling, en·ti·tles
1. To give a name or title to.

2. To furnish with a right or claim to something:
 "Gateways" for British Airways travelers at John F. Kennedy "John Kennedy" and "JFK" redirect here. For other uses, see John Kennedy (disambiguation) and JFK (disambiguation).
John Fitzgerald Kennedy (May 29, 1917–November 22, 1963), was the thirty-fifth President of the United States, serving from 1961 until his assassination in
 International Airport's terminal Seven in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

The five Gateways touch-screens, which have been built into the existing architecture throughout the terminal, provide British Airways travelers with an easy to use interactive source for comprehensive travel information. With a few simple touches, travelers can access information pertaining per·tain  
intr.v. per·tained, per·tain·ing, per·tains
1. To have reference; relate: evidence that pertains to the accident.

2.
 to the three segments of air travel:
- "Before You Fly" includes a detailed map of terminal seven, boarding,
security, shopping and restaurant information, and live customer service
locations.

- "In The Air" contains information on in-flight audio and video, available
amenities, and menu choices.

- "On Arrival" has details on international connections, local transportation
information and five-day weather forecasts for over 30 locations to which
British Airways flies.


"We worked hard to ensure that the Gateways touch-screens not only closely reflect the civilized civ·i·lized  
adj.
1. Having a highly developed society and culture.

2. Showing evidence of moral and intellectual advancement; humane, ethical, and reasonable:
 brand integrity of British Airways, but also provide customers with a truly enhanced travel experience while at the terminal," said Gerry Bavaro, Project Manager, AGENCY.COM. "We are excited to be working with new and dynamic interactive channels like these touch-screens, which provide value for customers wherever they may be and whatever they might be doing."

"Now more than ever, air travelers are looking to our industry for care and service throughout their travel experience, from the time they enter the terminal for their departing de·part  
v. de·part·ed, de·part·ing, de·parts

v.intr.
1. To go away; leave.

2. To die.

3.
 flight to the moment they return home," said Russell Trezise, Program Manager for e-Commerce and Customer Access, British Airways. "The Gateways touch-screens provide us with an interactive relationship-building tool, and our customers with an additional vehicle for the high-level of service they expect from British Airways."

The Gateways touch-screens are the latest project between British Airways and AGENCY.COM, who have been working together since 1996. The two companies have previously won numerous industry awards for their collaboration and advancement of interactive technology.

AGENCY.COM

AGENCY.COM is a leading e-business builder in global markets. The company provides strategy, branding and technology services that help its clients build and grow their interactive business across multiple digital channels -- the Web, wireless and interactive television. Founded in January 1995, AGENCY.COM is headquartered in New York and has offices in Amsterdam, Atlanta, Boston, Chicago, Copenhagen, Dallas, Houston, London, Paris, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Woodbridge (NJ) and affiliate offices in Australia, Korea and Singapore. AGENCY.COM serves a broad and diversified diversified (di·verˑ·s  global client base in a variety of industries, including 3M, British Airways, Compaq, Heineken and Reuters. For more information, please visit http://www.agency.com.

Matters discussed in this release include forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risks and uncertainties, and actual results may be materially different. Many factors could cause actual events or results to differ from anticipated events or results, including without limitation, the failure of the proposed merger with Seneca Investments to occur, the ability of the Company to attract additional business, the potential for contract cancellation by our customers, the ability of the Company to attract and retain skilled employees, and other items that are contained in AGENCY.COM's reports and documents filed from time to time with the Securities and Exchange Commission, which readers are urged to consult.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 30, 2001
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