AGENCY NEWS.Millennium Research, Inc., Apple Valley, Minn., a full-service marketing research firm specializing in qualitative research Qualitative research Traditional analysis of firm-specific prospects for future earnings. It may be based on data collected by the analysts, there is no formal quantitative framework used to generate projections. within agricultural and other markets, announces a strategic cooperative agreement with Kleffmann, Ludinghausen, Germany, a leading European market research and marketing firm. The cooperative agreement will strengthen Kleffmann's presence in the U.S. agricultural research market while also expanding Millennium's resources abroad to give clients more comprehensive, global service. Millennium will represent Kleffmann in the United States, conducting North American custom research projects as well as providing client support and service for its entire line of information products. Biocor Animal Health, Omaha, Neb., has chosen Ayres Advertising/ Marketing, Lincoln, Neb., as its agency of record. Ayres will direct advertising, sales promotion, media planning and buying, public relations and branding strategy for Biocor. Early assignments for Ayres will include company branding and the launch of several new products for cattle and companion animals. Woodruff & Co., Columbia, Mo., has been named agency of record for crop protection company Tomen Agro, Inc., San Francisco. |
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