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AGENCY DOUBLES BILLINGS, ADDS STAFF

 AGENCY DOUBLES BILLINGS, ADDS STAFF
 PITTSBURGH, March 23 /PRNewswire/ -- A local advertising agency is


meeting the brunt of the recession head on with a formula for success, announcing this week new staff additions and doubled billings in the first quarter, a spokesman said today.
 The Marketing Group, located on Pittsburgh's South Side, picked up five new accounts this quarter. Add the recent new business to two major accounts acquired in the fourth quarter of 1991 and the total represents over $4.3 million in total billings.
 The agency has been developing marketing driven programs for retail and corporate clients since 1987, and the company's customer service philosophy which maintained a good base of clients back then, is reaping great rewards in the new era of the 90s.
 With service the "buzz" word in all areas of business these days, The Marketing Group's founder said his agency's recent success can be attributed to policies set and implemented in the 80s when the agency consisted of two people and an advanced computer system.
 "We positioned ourselves for this moment five years ago when the agency was founded on a commitment to serve the client," said President Joe Marnell.
 "Today clients expect service and more. In the 1990s our customers have to deal with leaner budgets and getting the most for their marketing and advertising dollar."
 And according to Marnell, his clients get plenty. With a totally computerized agency including latest high-tech systems from Macintosh in place in the graphics and media, account service and accounting areas, clients get what they need faster, better and for less.
 "The layers of people aren't here, we purposely do not have a secretarial pool or a receptionist who just answers the phone. We do not hire junior executives. Our people are top specialists in their fields -- experienced people available to make decisions immediately."
 The marketing philosophy is also important to the agency and it wasn't named The Marketing Group by accident. Marnell decided to establish marketing as the agency's primary function right away.
 "Marketing and research are the key factors to the success of any program," said Marnell, "...even our creative must meet with the standards set by the marketing plan. Although we enjoy the recognition of creative awards, we focus on advertising that will sell products and services. That's really our job."
 Marnell also gives credit to the partnership he has with his clients, who know their business better than anyone. "We listen to the client and this encourages a confidence level that allows them to empower us to examine traditional and non-traditional solutions."
 This partnership approach has gone a long way in keeping and increasing the agency's client base.
 Marnell expects billings to reach over $7 million by 1993. Staff will be added, focusing on the self-motivated, seasoned professionals, whose skills will bring a direct benefit to the agency's clients.
 "Everyone on our staff has experienced the benefits and drawbacks associated with working with large agencies," said Marnell. "We all agree we want to keep the staff manageable and productive," he added.
 The staff additions include Art Director, Rick Magyan, a native Pittsburgher formerly partner/art director for Island Industrial Marketing of Miami, and Creative Director, M. Elizabeth Stein, an eight-year advertising veteran most recently with The Levy Industrial Group. Dena Buzila, whose agency career includes positions at MARC Advertising and The Spectrum Group, joined The Marketing Group as public relations director last summer. She has been given expanded responsibilities as manager of account services.
 Marnell plans to double the agency's office space in The Birmingham Towers by May 1.
 -0- 3/23/92
 /CONTACT: Dena Buzila of The Marketing Group, 412-381-0800/ CO: The Marketing Group ST: Pennsylvania IN: ADV SU:


CD -- PG001 -- 0392 03/23/92 08:06 EST
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Publication:PR Newswire
Date:Mar 23, 1992
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