AGCO Corporation Launches New Brand Strategy.New Logo and Tagline to Showcase AGCO's Commitment to Agriculture DULUTH, Ga. -- AGCO AGCO Alcohol and Gaming Commission of Ontario AGCO Anderson, Greenwood, & Company AGCO After Google Check-Out Corporation (NYSE NYSE See: New York Stock Exchange : AG), a worldwide manufacturer and distributor of agricultural equipment today announced a new corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. strategy to showcase their commitment to Agriculture. As part of their strategy, AGCO introduced a new corporate logo with a new tagline, "Your Agriculture Company." Brand strategy is a way to help meet expectations of consumers for a product or service they buy and it is as strong as ever. AGCO believes that long-term success must create the most promising, targeted brand experience possible. "The new tag line tag line also tag·line n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. Noun 1. 'Your Agriculture Company' deliberately stretches the traditional rules of grammar. By focusing on 'Agriculture' as an industry, AGCO seeks to underscore its strategic role in shaping the future of agriculture through innovative equipment and technology solutions," said Martin Richenhagen, Chairman, President and Chief Executive Officer of AGCO Corporation. About AGCO Founded in 1990, AGCO Corporation (NYSE: AG) (www.agcocorp.com) is a global manufacturer of agricultural equipment and related replacement parts. AGCO, "Your Agriculture Company," offers a full product line including tractors, combines, hay tools, sprayers, forage, tillage equipment and implements, which are distributed through more than 3,000 independent dealers and distributors in more than 140 countries worldwide. AGCO products are sold through the core brands: Challenger[R], Fendt[R], Massey Ferguson Massey Ferguson Limited is a major agricultural equipment manufacturer. Originally started in Canada it became one of the country's largest industrial concerns in the 1960s. [R] and Valtra[R]. AGCO provides retail financing through AGCO Finance. The Company is headquartered in Duluth, Georgia, and, in 2007, had net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight of $6.8 billion. |
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