AG Group Now WildPackets, Inc.; New Name Reflects Broader Product Offering, Symbolizes Vision for the Future.Business Editors/High-Tech Writers NetWorld Interop Atlanta 2000 WALNUT CREEK Walnut Creek, residential city (1990 pop. 60,569), Contra Costa co., W Calif., in the San Francisco Bay area; inc. 1914. It is the trade and shipping center of an extensive agricultural area where walnuts are among the major product. , Calif.--(BUSINESS WIRE)--Sept. 19, 2000 AG Group, Inc., developers of EtherPeek and other high-performance, cross-platform tools that deliver real-time, strategic information about an organization's network and Internet presence, celebrates its tenth successful year in business this year. To mark this milestone, the company is unveiling a new corporate identity and announcing new tools that build upon its network and packet analysis core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
Since 1990, AG Group has been working to simplify complex management tasks associated with evolving computer networks. Its efforts have netted the company a large and loyal customer base of IT professionals who have helped direct the dynamic development path for its network management tools. Recently, the company has seen dramatic growth in its training division, reflecting its ability to deliver timely course material that includes practical, effective techniques for managing increasingly performance-sensitive networking environments. Today, as WildPackets, Inc., the company is an increasingly diverse organization, delivering packet analysis, packet-stream assembly, professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. and industry-leading customer support. "AG Group is now ten years old. What has made this company great has been the outstanding individuals who work here, and the fact that our products are designed to be easy to use, powerful, and innovative," states Mahboud Zabetian, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "The time has come to shed the AG Group moniker (1) A name, title or alias. See alias. (2) A COM object that is used to create instances of other objects. Monikers save programmers time when coding various types of COM-based functions such as linking one document to another (OLE). See COM and OLE. and don a more appropriate name tag -- one which better reflects our size, our accomplishments, our culture and our direction. As WildPackets, we will continue to serve our customers' network management needs with our superb products and training services, will strive to offer the best networking tools on the market, and will continue to raise the bar for our competitors." "We are very excited about our new corporate identity and what it implies," says Janice Spampinato, vice president, Sales and Marketing. "The new name goes a long way towards redefining our image in the marketplace, and helps us realign re·a·lign tr.v. re·a·ligned, re·a·lign·ing, re·a·ligns 1. To put back into proper order or alignment. 2. To make new groupings of or working arrangements between. and refocus Verb 1. refocus - focus once again; The physicist refocused the light beam" focus - cause to converge on or toward a central point; "Focus the light on this image" 2. our energies around a wider product and service offering. Having expanded our products to include web and IP services monitoring, and extending our market reach by adding network management and packet analysis training, we really are a brand new, ten-year-old company. Our new name reflects our new persona moving forward." EtherPeek, the company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , has been both praised and awarded over the years for its graphical user interface graphical user interface (GUI) Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to and straightforward feature set. Its extensive and extensible decoder technology, real-time and post-capture filtering capabilities, advanced triggering mechanism and other strong packet capture and reporting features have attracted the attention of organizations like Cisco Int'l. EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. , which has standardized on EtherPeek and other WildPackets products for their Professional Services organization and partners. With EtherPeek v4.1, a new version that will be previewed at N+I, the company will demonstrate the broadening of the software as a platform for enhanced product development through its Plug-in interface technology. WebStats, the first of a new style of Plug-in featuring detailed user control, will be introduced at N+I along with EtherPeek v4.1. WebStats adds powerful web site management tools to EtherPeek by delivering key information needed to improve customer acquisition, optimize content placement and analyze the effectiveness of web implementations. With WebStats, a user can develop an accurate picture of real-time, periodic or historical site traffic, identify the hottest areas of their web site and the hottest traffic sources, and pinpoint problems as they occur, sending notifications of user-specified events and conditions. WebStats captures the statistics a user needs to monitor ad campaign and promotion response rates, measure search engine and affiliate placement effectiveness, load balance and troubleshoot complex implementations with ease. More Plug-in additions for expert and distributed analysis are planned for release in the near future. About WildPackets, Inc. (fka AG Group, Inc.) WildPackets, Inc. is a 10-year-old network software company based in Walnut Creek, Calif., that is privately held by its employees. Our products -- high performance tools that deliver real-time, strategic information about an organization's network and Internet presence -- lead the industry in innovation and ease-of-use. Currently, WildPackets offerings include award-winning network and protocol analyzers EtherPeek and TokenPeek, LAN/WAN LAN/WAN Local Area Network/Wide Area Network and Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. monitors WatchPoint and Skyline/Satellite, iNetTools TCP/IP TCP/IP in full Transmission Control Protocol/Internet Protocol Standard Internet communications protocols that allow digital computers to communicate over long distances. test utilities, as well as network management and protocol-specific training classes. Large enterprise customers that have standardized on WildPackets software or have adopted WildPackets Packet Analysis training for their IT staff and clients include Lucent NetCare Professional Services, Cisco International EMEA, Apple Computer and Motorola University Motorola University began as an internal program available to Motorola employees which offered courses on a wide range of topics meant to continually improve their technical skills. . For more information on WildPackets solutions and services, please visit WildPackets web site at http://www.wildpackets.com or mail to: sales@wildpackets.com Note to Editors: All trademarks are the property of their respective holders. |
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