AFTERNOON DELIGHTS; FOR DRIVE HOME, RADIO STATIONS CATER TO MANY MOODS.Byline: Fred Shuster Daily News Staff Writer The ride home - hot, congested con·gest·ed adj. Affected with or characterized by congestion. congested ENT adjective Referring to a boggy blood-filled tissue. See Nasal congestion. , infuriating and exhausting. And that's before you even leave the parking lot. Back in April, we looked closely at morning radio to discover just what you were listening to on the bleary-eyed ride to work. Now, we examine that teeth-grinding return trip. Nope, we didn't put a hidden camera in the dashboard. Instead, we talked to Daily News readers to discover what radio shows they like best in the afternoon. Most-mentioned responses included Tom Leykis Thomas Joseph Leykis (born August 1, 1956 in New York, New York) is the host of a radio talk show syndicated in the United States of America by CBS Radio. Background / early career on KLSX-FM (97.1), Larry Elder Laurence Allen "Larry" Elder (born April 27, 1952 in Los Angeles, California) aka "the Sage from South Central" is an American libertarian-minded Republican (he has sometimes referred to his views as "conservatarian") radio and former TV talk show host and author whose program on KABC-AM (790) and John & Ken on KFI-AM (640). In addition, we tallied votes for ``Fresh Air'' and ``All Things Considered'' on Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. public-radio KCRW-FM (89.9), Michael Medved and Ray Briem Ray Briem is a radio personality who worked in Los Angeles most of his career, most notably at KABC. on KIEV-AM (870), and nearly all the local music stations. It turns out many folks choose news or talk in the morning but switch to music after work. ``During afternoons, people are on their way home - either literally on the freeway or at their desks heading home in their minds,'' said Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. radio consultant Dan O'Day. ``They get the news, time and weather in the morning. Later in the day, they want to be entertained or amused to make the commute seem shorter.'' Morning and afternoon programming is equally important in the industry, because ratings during those hours help determine how much stations can charge for advertising time, explained radio analyst Allen Klein Allen Klein (born December 18, 1931) is an American businessman and record label executive. He is best known (and somewhat notorious) for his tenacious management of rock and roll performers in the 1960s, and the subsequent hostile acquisition and control of their works. of Encino-based Media Research Graphics Inc. Among the personalities that generally draw the highest numbers in the key 25-to-54 demographic are talk radio's Leykis, Elder, and John & Ken, all of whom deal with life issues or current events in highly personalized ways. ``When I go on the air (at 3 p.m.), people don't need news and information - and we don't give it to them,'' Leykis said. ``Look, people have already commuted once that day. They've already gotten all the news and weather they could possibly need. When they're done with work, they don't care
"Don't Care" is a 1994 (see 1994 in music) single by American death metal band Obituary. as much. On our show, we're going for more entertainment value anyway. We talk about the issues that are interesting to everybody.'' Uh-huh. OK, Tom. While Leykis and others aim to keep their audiences riled rile tr.v. riled, ril·ing, riles 1. To stir to anger. See Synonyms at annoy. 2. To stir up (liquid); roil. [Variant of roil.] Adj. 1. up, some listeners, like Daily News reader Yolanda Hall, 35, seek out a more soothing soundtrack to the day's end. A longtime fan of soul oldies Oldies is a generic term commonly used to describe a radio format that usually concentrates on Top 40 music from the '50s, '60s and '70s. Oldies are typically from R&B, pop and rock music genres. KACE-FM (98.3), Hall says she looks forward to afternoon personality Gillian's upbeat approach during the post-work commute. ``She's a very up personality, and her show is informative and lively,'' says Hall, who lives in Glendale. ``Whenever I feel like the afternoon is dragging, I tune in to Gillian, and she perks me right up.'' But like L.A. streets, the radio dial is bumper to bumper with shows. So to help you maneuver through the crowded airwaves, here's a look at most of the most popular afternoon-drive shows in Los Angeles, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. either the quarterly ratings or reader suggestions. We've given a description of each show, its target audience, ratings information where available and a quote from a regular listener to the program. WHAT'S ON What's On (Traditional Chinese: 熒幕八爪娛) is a weekly half-hour TV series that airs on Fairchild Television. Format Originally started in 1996, the show is currently the longest-running program in Fairchild Television history. THE AFTERNOON DIAL TOM LEYKIS Where: KLSX-FM (97.1); 3 to 7 p.m. Description: Sex and relationship chatter dominates. Leykis once hosted a newsy news·y adj. news·i·er, news·i·est Informal Full of news; informative. news  i·ness n. general-interest program on KFI KFI Key from ImageKFI Key Facts Illustration (UK financial services) KFI Kraft Foods International KFI Korea Fire Equipment Inspection Corporation KFI Key Frame Interval KFI Kernel Function Instrumentation but today insists he's merely ``playing to the room'' by aiming for the lowest common denominator low·est common denominator n. 1. See least common denominator. 2. a. The most basic, least sophisticated level of taste, sensibility, or opinion among a group of people. b. - males in their 20s - at KLSX and the roughly 150 other outlets around the country that air his call-in program. Who's listening: Mostly males, 18 to 34, but audience includes listeners in their 40s and 50s. Leykis leads the 18-to-34 age group in afternoons, according to the summer quarterly Arbitron ratings. The CBS-owned station - ranked 16th overall in the recent report - benefits from having Howard Stern start the broadcast day and draws strong numbers in the 25-to-54 age range. Quote: ``Like cotton candy, it looks like there's substance when there's really nothing there,'' said Bart Reed, 42, of Sylmar, a corporate marketing manager who calls himself an avid Leykis fan. ``He's the anti-Dr. Laura. They have almost the same views on most issues, but they're expressed so differently.'' LARRY ELDER Where: KABC-AM (790); 3 to 7 p.m. Description: Self-described ``Sage from South Central,'' Elder says his ideology is ``fiscally conservative and socially liberal.'' He's drawn fire from some African-American organizations for his anti-affirmative action, anti-welfare stance. Elder says he stands for hard work and education; fans include conservative author David Horowitz
Who's listening: Males and females, 25 to 54. Among the top five local afternoon shows, according to ratings. When KABC KABC Kaufman Assessment Battery for Children management cut Elder's hours last year, supporters flooded the station with letters and phone calls. Eventually, KABC relented and returned the Sage to his full afternoon-drive shift. Station ranked 14th in the summer months. Quote: ``I like him because he's upfront and says it like it is about whatever the subject,'' said Jerry Hurwitz, 62, owner of an Encino personalized gift store. ``He says nobody's going to give you anything in life. You have to pull yourself up. That's where we agree. But when he bashes the president, that's where we disagree. Enough's enough.'' JOHN & KEN Where: KFI-AM (640); 3 to 7 p.m. Description: John Kobylt and Ken Champiou grabbed ratings during the O.J. Simpson trial and haven't let go since. The fast-talking team use the good cop/bad cop For other uses, see Good cop bad cop (disambiguation). Good Cop/Bad Cop, known in British military circles as Mutt and Jeff (from an American newspaper comic strip of that name) and also called joint questioning and friend and foe[1] approach to general interest topics, but often try for more subtle differences of opinion. Who's listening: Males and females, 18 to 54; also among the top five. Where talk on AM generally draws an older demographic, KFI gets a younger crowd than crosstown rival talk outlet KABC. Part of the reason is the station's lineup - powerhouse Rush Limbaugh Rush Hudson Limbaugh III (born January 12, 1951) is an American conservative radio talk show host and political commentator. Born in Cape Girardeau, Missouri, he is a self-described conservative, who discusses politics and current events on his program, in mornings, followed by ratings monster Dr. Laura Schlessinger Laura Catherine Schlessinger (born January 16, 1947) is an American cultural and conservative commentator, best known as host of the popular Dr. Laura radio advice call-in show. The show is nationally syndicated and runs three hours a day on weekdays. . Station tied for seventh place with KRTH and KROQ in the summer survey. Quote: ``They speak their minds,'' said Sherman Oaks resident Frank Sheftel, 37, owner of a candy factory. ``They're very candid and if they have an opinion, they give it. It doesn't seem like they have any hidden agendas. If someone calls up with a convincing argument against them, they can switch sides. They're very open-minded.'' PIO PIO Public Information Office PIO Public Information Officer PIO Port Installed Option (automotive) PIO Programmed Input/Output PIO Person of Indian Origin FERRO Where: KLVE-FM (107.5) - K-Love; 3 to 7 p.m. Description: Romantic ballads in Spanish. Think the soft hits of KOST, for example, but in the language of K-Love. Who's listening: Females with some males, 18 to 54. The gals tend to respond to this music mix, and in Spanish-language offices, the station - tied for first place and a 6 percent audience share in the summer along with Mexican regional music station KSCA-FM (101.9) - rules the roost. Quote: ``By the time I get in the car at 5 p.m., K-Love plays the top songs of the day chosen by the listeners,'' said secretary Analuz Rodriguez, who is in her late 30s and lives in San Fernando San Fernando, city, Argentina San Fernando (săn fərnăn`dō), city (1991 pop. 144,761), Buenos Aires prov., E Argentina. It is a district administrative center in the Greater Buenos Aires area. . ``It's always the latest, most popular Latin songs. I enjoy the program. It's good for the commute and always fun.'' CHUCK SOUTHCOTT Where: KGIL-AM (1260); 3 to 4 p.m. (Southcott), 4 to 9 p.m. (Scott O'Neil). Description: Adult pop standards, otherwise known as ``the music of your life.'' Includes great American composers such as Cole Porter Noun 1. Cole Porter - United States composer and lyricist of musical comedies (1891-1946) Cole Albert Porter, Porter , Rodgers & Hart, Irving Berlin Noun 1. Irving Berlin - United States songwriter (born in Russia) who wrote more than 1500 songs and several musical comedies (1888-1989) Israel Baline, Berlin and others. Big-band music right up to Brian Setzer. Who's listening: Males and females, 50s and up. Has strong Valley and Westside signal. KGIL is heard in small stores Noun 1. small stores - personal items conforming to regulations that are sold aboard ship or at a naval base and charged to the person's pay commissary - a retail store that sells equipment and provisions (usually to military personnel) throughout the Valley; reception isn't good for AM stations in large office buildings. Quote: ``The hosts are so knowledgeable about the music,'' said Van Nuys resident Edythe Bennett, who is over 65 and retired. ``They give you so much background information. It's so soothing.'' DON BURNS Where: KTWV-FM (94.7) - the Wave; 3 to 7 p.m. Description: Smooth jazz This article has multiple issues: * Its quality may be compromised by peacock terms. * Its neutrality is disputed. * It needs additional references or sources for verification. for smooth sailing - think artists such as Kirk Whalum, Ramsey Lewis Ramsey Emmanuel Lewis, Jr. (b. May 27, 1935) is an American jazz icon, composer, and pianist. Has been referred to as “the great performer,”[1] a title reflecting his performance style and musical selections which display his early gospel playing and and Mariah Carey. Who's listening: Females and males, 30s and up. An older professional audience tunes in. Heard throughout the city in shops, banks and offices. Station placed 10th in the summer. Quote: ``It's easy-listening jazz that's relaxing during rush hour,'' said electrical engineer Steve Root, 52, of Canyon Country. ``That's why I tune in.'' ED BRAND Where: KLAC-AM (570); 1 to 6 p.m. Description: Music of the '40, '50s and '60s. American composers including Cole Porter, Rodgers & Hart and Irving Berlin; show tunes, big band and melodic pop. Who's listening: Males and females, 50s and up. Attracts an older crowd. KLAC tied with KNX, KZLA and KFWB for 19th place in the summer radio ratings. Quote: ``It's the most soothing, relaxing music,'' said La Crescenta resident Lois Yamma, 63, who is retired. ``It's just very mellow. You really enjoy it and sing along. We really do like it.'' RYAN SEACREST Ryan Seacrest (born December 24, 1974) is an American radio and television personality. Seacrest is also a former children's game show host, who gained prominence as the host of the reality television amateur-search series American Idol. Where: KYSR-FM (98.7) - Star 98; 2 to 6 p.m. Description: Daily features include dating games, listener calls, artist interviews; forthcoming Star Lounge appearances include the cast of ``Love Boat'' on Thursday. Who's listening: Females and some males, 18 to 54. Station - ranked 13th in the summer - brings in soft-rock fans, album-alternative listeners, the Lilith Fair Lilith Fair was a concert tour and traveling music festival, founded by musician Sarah McLachlan, that consisted solely of female solo artists and female-led bands; it ran from 1997 to 1999. crowd. Star 98 brings in a large female audience, 20s to 40s. Quote: ``The music is No. 1, and the personalities crack me up,'' said administrative assistant Lisa Smith, 33, of Santa Clarita Santa Clarita, city (1990 pop. 110,642), Los Angeles co., S Calif., suburb 30 mi (48 km) NW of downtown Los Angeles, on the Santa Clara River; inc. 1987. Situated in the Santa Clara valley and nearby canyons, Santa Clarita includes the former towns of Canyon Country, . ``They're so funny. I like Ryan's personality. He just seems really fun.'' CHUCK NILES Chuck Niles (b June 24, 1927 in Springfield, Massachusetts - d. March 15, 2004 in Santa Monica, California) was a famous jazz disc jockey who became the only jazz DJ to be on the Hollywood Walk of Fame. Where: KLON-FM (88.1); 3 to 7 p.m. Description: Swing, straight-ahead and big-band jazz, all eras. Who's listening: Males and females, 34 to 54. Jazz radio, like classical, is a niche genre that draws an older audience. Quote: ``KLON is the only station in town that plays pure jazz Pure Jazz is a Jazz radio station on Sirius Satellite Radio channel 72 and DISH Network channel 6072. See Also
BILL MICHAELS Where: KBIG-FM (104.3); 3 to 7 p.m. Description: Wall-to-wall adult-contemporary hits from the likes of Savage Garden, Phil Collins and Celine Dion. Also requests, contests and news updates. Who's listening: Females and males, 25 to 54. Station ranked 15th in the summer ratings report. Quote: ``It's a great station to listen to at work,'' said Los Angeles office worker Cindy Ginter, who is in her 20s. ``It's upbeat, and we love the variety.'' GARTH KEMP/JIM LADD LADD Lifetime Average Daily Dose LADD Lacrimoauriculodentodigital (syndrome) LADD Light and Darkness Dragon (YuGiOh trading cards) LADD Low-Angle Drogue Delivery LADD Lowest Acceptable Daily Dose Where: KLOS-FM (95.5); 2 to 6 p.m. (Kemp), 6 to 10 p.m. (Ladd). Description: Kemp's show is rock-music intensive with features like the ``Five O'Clock Funnies,'' during which a comedian performs for five minutes. Local radio veteran Ladd's program is also music-driven and includes such features as ``Connections'' - three album tracks with something in common. Who's listening: Mostly males with some females, 18 to 45. The station - tied with KCBS KCBS Kansas City Barbecue Society KCBS Korea Christian Book Service (now called KCB; Seoul, Korea) KCBS Kerala Catholic Bible Society (Kerala, India) for 17th in the summer - retooled its format last year after losing audience when it dropped much of its classic-rock playlist A file that contains an index to a selected group of music files on the computer. Using digital jukebox software such as iTunes and Winamp, playlists are created by the user by dragging and dropping titles from a master index. The software may be able to create a playlist automatically. in favor of a more alternative-leaning sound. Since then, KLOS KLOS Kill and Loot on Sight (gaming guild) has brought back its initial presentation and music mix. Artists this week include Jonny Lang
Jonny Lang (born Jon Gordon Langseth, Jr. on January 29, 1981, in Fargo, North Dakota) is a Grammy-winning American blues guitarist and singer. , Big Head Todd & the Monsters, Page-Plant and R.E.M. Quote: ``Ladd's an icon,'' said Tujunga resident Chris Carson, 50, a testing technician for Pacific Bell. ``He has so much musical knowledge. He plays album cuts nobody else plays. He'll play someone you haven't heard in years. His whole persona is laid back and not commercial. At first I didn't like Garth Kemp because his remarks got a little crude. But he's cleaned up his act, and I enjoy him now.'' MICHAEL MEDVED/RAY BRIEM Where: KIEV-AM (870); 2 to 5 p.m. (Medved), 5 to 7 p.m. (Briem). Description: Film critic Michael Medved offers conservative chat, with call-ins and newsmaker news·mak·er n. One that is newsworthy. interviews, followed by more of the same from ex-KABC overnighter Briem. This Glendale station was recently purchased by the owners of KKLA, and many longtime hosts such as Gregg Hunter moved elsewhere. Other conservative talk hosts throughout the KIEV day include George Putnam George Putnam may refer to:
Who's listening: Males and females, 45 and up. Quote: ``KIEV gives you more of an idea of what's really going on in the nation,'' said retired Van Nuys resident LaVerne Lucian, who is in her mid-50s. ``They give you hard news about things you don't get from the mainstream media. They give both points of view, and it's a broader range. Ray Briem is willing to push the envelope and is unafraid of bringing the issues to the forefront. I have not missed a Ray Briem show in 10 years.'' ``FRESH AIR''/``ALL THINGS CONSIDERED'' Where: KCRW-FM (89.9); 3 to 4 p.m. (``Fresh Air''), 4 to 7 p.m. (``All Things Considered''). Description: Hosted by the well-informed Terry Gross, ``Fresh Air'' offers interviews and contemporary arts reviews. Gross is considered one of the top interviewers in the business. National Public Radio's (NPR NPR In currencies, this is the abbreviation for the Nepal Rupee. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. ) award-winning ``All Things Considered'' offers foreign and domestic news and features. Who's listening: Males and females, 25 to 54. NPR traditionally draws well-heeled, youthful listeners throughout the country. Quote: ``It's the international aspect (of public radio),'' said travel agent Lee Zucker, 60, of Encino. ``They cover a lot of stories you don't find anywhere else. And Terry Gross does some wonderful interviews.'' GILLIAN Where: KACE-FM (103.9); 2 to 7 p.m. Description: Music intensive, with contests, musical anecdotes and interviews with such artists as, most recently, Lionel Richie. Who's listening: Females with some males, 25 to 54. Soul oldies and classic r&b ballads generally appealing to urban females. No rap. Quote: ``I love the music she plays, the old-school music,'' said sales and events coordinator Yolanda Hall, 35, of Glendale. ``It's really fun. I know all the songs and sing along with them, and it keeps me cool on a hot summer day.'' ``AIRTALK'' Where: KPCC-FM (89.3); 4 to 7 p.m. Description: Hosted by Larry Mantle, this wide-ranging program covers local and national issues, science and the arts. A sort of locally produced ``Fresh Air.'' Mantle is also program director of KPCC KPCC Kerala Pradesh Congress Committee (India) KPCC King's Park Centenary Centre (YMCA) KPCC Killington Pico Cycling Club KPCC Kanawha Pastoral Counseling Center KPCC Kern Parent Child Center , which is located on the campus of Pasadena City College. Who's listening: Males and females, 18 to 54. Like KCRW KCRW Kansas City Roller Warriors (women's roller derby league; Kansas City, Missouri) , KPCC draws the well-heeled NPR target audience. Quote: ``I always try to catch the Tuesday program where they deal with entertainment issues,'' said Rachel Bendavid, 26, who lives in Los Angeles and works in the entertainment industry. ``Larry has great guests, asks the right questions and chooses timely topics.'' GARY SPEARS Where: KIIS-FM (102.7); 3 to 7 p.m. Description: Top-40 hits, listener requests. Hits and more hits - Goo Goo Dolls, Lauryn Hill, Aerosmith, Backstreet backstreet Noun a street in a town far from the main roads Adjective denoting secret or illegal activities: a backstreet abortion backstreet n Boys and Jennifer Page Jennifer Page appeared on American Idol (Season 4) in Cleveland, Ohio. She dressed as a mime and lip-synced the lyrics to Aerosmith's "I Don't Want to Miss a Thing."[1] She is also the cellist for The Best Thing Ever. For the pop singer with a similar name, see Jennifer Paige. . Who's listening: Males and females, 18 to 34. Station has huge, loyal audience, plus strong office and car tune-in factor. KIIS KIIS Kansai Institute of Information Systems - which has 1.5 million listeners - placed sixth in the summer months. Quote: ``I'm not looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. news, I'm looking for music on the way home,'' said bank manager Terri Glaser, 52, of West Hills. ``I want a nice quiet drive. Gary Spears plays current hits, but he also throws in some old stuff, too.'' JED JED Journal of Electronic Defense JED Jeddah, Saudi Arabia - Jeddah International (Airport Code) JED Juntas Electorales Departamentales (Guatemala) JED Japan Engineer District JED Joint Exercise Division (THE FISH) GOULD Where: KROQ-FM (106.7); 2 to 6 p.m. Description: Off-the-wall humor and modern-rock hits. Gould, whose crazed cackle is famous throughout the industry, can be expected to do the unexpected. He recently added his own bawdy bawd·y adj. bawd·i·er, bawd·i·est 1. Humorously coarse; risqué. 2. Vulgar; lewd. bawd i·ly adv. postscript to a weather service bulletin on the air that raised eyebrows in the management suite. Station often breaks news on the local concert scene, and KROQ's own multi-act Christmas and summer shows are always among the year's most hotly anticipated concert bills. Who's listening: Males and females, 18 to 40s. Like MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , Burbank's KROQ is so influential it can make or break an artist just by adding a song. When the station does get out ahead on a record, the rest of the modern-rock format throughout the country follows closely. Station tied with KFI and KRTH for seventh place in the recent ratings. Quote: ``He's an icon of the afternoon airwaves,'' said financial consultant David Elgenson, 47, of Tarzana. ``He contributed a lot over the past decade to our city's musical heritage.'' BOB HARVEY Bob Harvey is the name of several well-known people:
Where: KZLA-FM (93.9); 3 to 7 p.m. Jim Duncan covering for usual afternoon host Harvey who's handling morning-drive duties temporarily. Description: Country hits, requests, contests. Top artists this week include Diamond Rio, Martina McBride, Joe Dee Messina and Ty Herndon. Who's listening: Males and females, 30s to 50s. Country music has been drawing younger listeners each year, but the core audience is in their 30s. Quote: ``It's his style that I like,'' said student Suzanne Niedrich, 39, of Reseda. ``I listen on my way home and when I get home.'' DAVE A file sharing program from Thursby Software Systems, Inc., Arlington, TX (www.thursby.com) that allows a Macintosh to share files with a PC. Designed specifically for and needing installation only on the Mac, DAVE works with Microsoft's native SMB/CIFS file sharing protocols and uses ZORN Where: KNX-AM (1070); 3 to 7 p.m. Description: All news, all the time. The city turns to its two CBS-owned all-news stations (the other is KFWB) when disaster strikes. Who's listening: Males and females, 40s and up. Quote: ``He helps mellow me out as I battle the hideous Valley traffic every afternoon,'' said Woodland Hills sales executive Michael Shure, 45. WARREN DUFFY Where: KKLA-FM (99.5); 4 to 7 p.m. Description: Conservative chat, interviews. Duffy rules a tight ship and rarely allows dissent on his airwaves. Who's listening: Males and females, 40s and up. Quote: ``He's conservative, he cares about the community and reveals things you never hear anywhere else,'' said payroll supervisor Fran Rushie, 49, a Montebello resident. ``He's courageous and has guts.'' MARTIN PERLICH Where: KUSC-FM (91.5); 3 to 7 p.m. Perlich is currently on leave and may not return to the station. Description: Classical music and anecdotes. Beethoven, Brahms and the usual suspects. Who's listening: Females and males, 50s and up. Classical, like jazz radio, is a niche format and attracts a small but loyal listenership lis·ten·er·ship n. The people who listen to a radio program or station. . Quote: ``It helps my concentration,'' said Beverly Hills lawyer-writer Elise Beraru, 44. ``Classical music is always beautiful. At its worst, it doesn't upset me; and at its best, it's wonderful. I've found I don't get the same effect from anything else. With rock 'n' roll rock 'n' roll: see rock music. , I do too much singing, and I think I've outgrown talk radio. I prefer classical to just about anything else.'' MARIO DEVOE Where: KCMG-FM (100.3) - Mega 100; 2 to 6 p.m. Description: ``L.A.'s jammin' oldies'' includes classic soul ``dusties,'' a hint of disco and r&b. Contests, listener requests and call-ins. Who's listening: Females and males, 18 to 34. The station is one of the city's continuing success stories; expect improved ratings with each quarterly Arbitron report. In summer, Mega 100 tied with KLAX KLAX Los Angeles International Airport (ICAO Code) for 11th place. Quote: ``Every time I push that button, I think, `This is God's gift to radio!' '' said Sherman Oaks resident Bill Van Loan, 33, who sells educational films. ``Mega 100 plays a good variety of emotional, healthy music. I grew up with all that '70s music, and I'm in love with the variety.'' BOB COBURN Where: KCBS-FM (93.1) - Arrow 93; 2 to 6 p.m. Description: Rock 'n' roll oldies. Who's listening: Males and females, 30s and up. At 17th with KLOS in the summer months. Quote: ``I listen to the station all day,'' said Sherman Oaks interior designer-screenwriter Dave Milner, 46. ``It brings me back to the past. They don't make music like that anymore. I mean, nobody will hear of the bands today in 50 years' time, but they'll be listening to '60s music forever.'' BRYAN SIMMONS Where: KOST-FM (103.5); 3 to 7 p.m. Description: Adult-contemporary hits, requests and call-ins. Top artists this week include Sarah McLachlan, Madonna, Elton John and Shania Twain. Who's listening: Females and males, 24 to 54. High workplace tune-in; a perennial in offices, stores and restaurants up and down the KOST. Station ranked fourth in the summer Arbitron survey. Quote: ``The music is pleasant and romantic,'' said travel agent Marcia Schectman, 49, of Woodland Hills. ``I really like the romantic requests.'' JOHN SANTANA Where: KKGO-FM (105.1); 3 to 7 p.m. Description: Classical music and anecdotes. Who's listening: Males and females, 34 to 54. Commercial classical radio skewers toward an older demo. Majority of listeners are in their 50s and up. Quote: ``I listen to classical music because it puts me in a different mood,'' said law clerk Philip Lechadores, 26, of Hancock Park. ``After a long day at work, it calms me down and helps me put everything aside.'' LEE (HACKSAW) HAMILTON Where: XTRA-AM (690); 4 to 8 p.m. Description: Sports talk. Hamilton has strong opinions and is often confrontational with his callers. Who's listening: Males, 24 to 54. Quote: ``It keeps me awake and attentive while trying to maneuver the freeways,'' says a local listener who identified himself only as Jeff and offered no other information. ``I find sports talk keeps the juices flowing and doesn't put me to sleep like a lot of the other talk shows.'' BAKA BAKA Banzai Anime Klub of Alberta (University of Alberta) BAKA Bilateral Above the Knee Amputation BOYZ Where: KPWR-FM (105.9) - Power 106; 3 to 7 p.m. Description: The high-energy Boyz are originally from Bakersfield, hence the name, and previously did mornings on Power. The show includes celebrity guests, such as Courteney Cox, Mariah Carey and, most recently, Janet Jackson. Listeners phone in during the daily ``Tito's Top Four'' segment, in which the top four songs are introduced at 4 p.m. by show staffer Tito, who speaks halting English. Who's listening: Males and females, 12 to 34. High listener turnout of English-speaking Latinos, Asians and African-Americans. Station always among top five in the city. Quote: ``The Bakas are a party every afternoon,'' said Whittier resident Alma Guiterrez, 25, who didn't give an occupation. ``I especially like Tito's Top Four. I listen for that everyday when I'm getting ready to go home.'' ``SHOTGUN TOM'' KELLY Where: KRTH-FM (101.1) - K-EARTH; 4 to 7 p.m. Description: Upbeat, high-intensity presentation, contests. Oldies playlist includes Beatles, Beach Boys, Supremes, Temptations, Stones. Station always among top 10. Who's listening: Evenly distributed males and females, 25 to 54. Quote: ``Listening to Shotgun Tom is like being on four cups of coffee,'' said Woodland Hills resident Sheila Rosen, who didn't give her age or occupation. ``He'll never let you down. My drive home from work is the most pleasant I've ever had. I love Shotgun Tom.'' THEO THEO - A frame language. ["Theo: A Framework for Self-Improving Systems", Mitchell et al, in Architectures for Intelligence, K. VanLehn ed, Erlbaum, 1989]. Where: KKBT-FM (92.3) - the Beat; 2 to 6 p.m. Description: Theo's unconventional, high-energy approach to the mike has won fans from throughout the city. He's had high-profile artists like Madonna, Mariah Carey and Janet Jackson in the studio and lots of call-ins. Urban-r&b playlist accents rap, r&b and soul from Mack 10, Ice Cube, Lauryn Hill and others. Who's listening: Males and females, 18 to 34. Station always among top five in the city. Quote: ``He just sounds like a very sincere, truthful person,'' said billing manager Davida Jenkins, 42, of South Central Los Angeles. ``He's very mellow and soothing, and I believe what he has to say. It seems like he's telling the truth.'' DAN AVEY/TAMMY TRUJILLO/KEN JEFFRIES Where: KFWB-AM (980); 3 to 7 p.m. Description: News, the whole news and nothing but the news. Who's listening: Mostly males with some females, 40s and up. The city tunes into KFWB or sister news radio KNX when trouble - or Mother Nature - comes calling. Quote: ``One thing I listen for are the headlines to see if there are any major disasters or other occurrences that might affect my daily life,'' said North Hollywood resident Eric Krackow, 55, a marketing research and sales specialist. ``I listen to KFWB to keep up on Clinton, for business news and occasionally sports. I also check on traffic, especially during rush hour, to navigate my way around and avoid getting stuck. It's just very comforting to know KFWB is there at times like the 1994 earthquake.'' In the driver's seat Here are the top 10 afternoon-drive radio shows in Los Angeles, according to the summer Arbitron ratings report. These ratings cover listeners age 12 and older. The share is the percentage of the listening audience that tunes in for at least five minutes in any continuous 15-minute period. The summer survey covers the period July 2 to Sept. 23. Each share point equals about 17,000 listeners. In the key 25-to-54 age group, the demographic advertisers seek to reach by buying radio time, KABC's Larry Elder leads with 3.3 percent; KFI's John & Ken with 2.3 percent; and KLSX's Tom Leykis with 2.1 percent. 1. Pio Ferro, K-Love; 5.1 percent listener share. 2. Theo, the Beat; 4.5. 3. Antonio Covarruvias, KSCA KSCA Karnataka State Cricket Association (India) KSCA Kansas Scholastic Chess Association KSCA Kansas School Counselor Association KSCA Knight of the Society for Creative Anachronism (Medieval Recreationists) ; 4.2. 4. Baka Boyz, Power 106; 4.1. 5. Bryan Simmons, KOST; 3.9. 6. Gary Spears, KIIS; 3.6. 7. Mario DeVoe, Mega 100; 3.6. 8. Ryan Seacrest, Star 98; 3.6. 9. ``Shotgun Tom'' Kelly, K-Earth; 3.5. 10. Jed (the Fish) Gould, KROQ; 3.5. - Fred Shuster CAPTION(S): 32 Photos, Box Drawing: (1--Cover--Color) IT'S AN AIRWAVE JAM! Who's who on the afternoon dial Jorge Irribarren/Daily News (2) no caption (Microphone) Photo: (1) TOM LEYKIS (2) LARRY ELDER (3) JOHN & KEN (4) PIO FERRO (5) CHUCK SOUTHCOTT (6) DON BURNS (7) ED BRAND (8) RYAN SEACREST (9) CHUCK NILES (10) BILL MICHAELS (11--12) GARTH KEMP/JIM LADD (13--14) MICHAEL MEDVED/RAY BRIEM (15) FRESH AIR (Terry Gross) (16) GILLIAN (17) GARY SPEARS (18) JED (THE FISH) GOULD (19) BOB HARVEY (20) DAVE ZORN (21) WARREN DUFFY (22) MARTIN PERLICH (23) MARIO DEVOE (24) BOB COBURN (25) BRYAN SIMMONS (26) JOHN SANTANA (27) LEE (HACKSAW) HAMILTON (28) BAKA BOYZ (29) ``SHOTGUN TOM'' KELLY (30) THEO (31) DAN AVEY/TAMMY TRUJILLO/KEN JEFFRIES (32) FERRO Box: In the driver's seat (see text) |
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