AFTER EYEBALLING CHANGE, CBS TO KEEP NAME, LOGO.Byline: David Bauder Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. The CBS (Cell Broadcast Service) See cell broadcast. eye isn't blinking. Westinghouse Electric Corp. said Wednesday it would keep the CBS name and famous eye logo for the new company it created in November by spinning off its media properties. This came after spending $30,000 on a public attitude study about the name and sifting through 50 potential designs for the logo, said spokeswoman Helene Blieberg of the just-christened CBS Corp. ``The advice always came back - keep the name that has been known as a leader of the broadcasting industry from its earliest days, a name that has the power of a brand recognized worldwide for quality news and entertainment,'' said Michael Jordan This article is about the former basketball player. For other uses, see Michael Jordan (disambiguation). Michael Jeffrey Jordan (born February 17 1963) is a retired American professional basketball player. , chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Westinghouse. CBS Corp. consists of the CBS television and radio networks, the cable television company Group W Satellite Communications and the Infinity Broadcasting group of radio stations. The Westinghouse name is attached to the separate company running refrigerated re·frig·er·ate tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates 1. To cool or chill (a substance). 2. To preserve (food) by chilling. truck and nuclear power operations. Several different names were considered for the media company, including Westinghouse/CBS, the Westinghouse Broadcasting Corp., CBS/Infinity and Group W/CBS, Blieberg said. Although CBS is a U.S. television network and Westinghouse has a significant presence in the international market, researchers found the CBS name had a strong identity overseas. The unblinking CBS eye logo was introduced back in 1951 with a publicity campaign that featured Jack Benny, Frank Sinatra, Perry Como Pierino Ronald Como (May 18 1912 – May 12 2001) was an American crooner. During a career spanning more than half a century he recorded exclusively for the RCA Victor label after signing with it in 1943. and George Burns. The logo will be kept with one variation - the text ``CBS'' will be added - making necessary hundreds of new letterheads and business cards, she said. Blieberg had no estimate on the cost of implementing the corporate identity across the media properties. CBS saved money by using in-house designers to come up with potential logos, she said. Westinghouse did the right thing, said Harold Vogel, a media analyst for Cowen & Co. in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . ``It's such a recognizable brand that you don't want to throw away the name and disregard it,'' Vogel said. ``It takes a long time to build a brand. I think it's a smart decision.'' CAPTION(S): Photo Photo: No caption (Logo of CBS) |
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