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AFP launches mobile phone football app


Agence France-Presse Agence France-Presse (AFP)

French cooperative news agency. Based in Paris, it has roots in the Bureau Havas, created in 1832, which in 1835 became the Agence Havas, the world's first true news agency.
 (AFP (1) (AppleTalk Filing Protocol) The file sharing protocol used in an AppleTalk network. In order for non-Apple networks to access data in an AppleShare server, their protocols must translate into the AFP language. See file sharing protocol. ) on Tuesday launched ¡Futbol Ya!, a Spanish-language customizable mobile phone application, featuring up-to-the-minute football news and photos from around the world.

The smartphone platform provided by mobile software company PointAbout allows Hispanic media outlets to plug local advertising and news feeds into the application, in addition to AFP feeds, to customize the look and branding.

"This complete Spanish-language soccer app promises to bring users always current, always illustrated news from the world of football," AFP said in a statement.

"The Hispanic market is a fast growing and a very engaged segment of mobile media consumers, and we understand Hispanic media outlets' needs to reach this group," said Katie Juhl, business development manager for AFP North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. .

"We also understand that soccer news is a really hot topic," she said. "AFP has created ¡Futbol Ya! so these media organizations can extend their brand and local content to a broader audience in a very affordable way."

"¡Futbol Ya!" is available now for Apple's iPhone and coming soon to mobile phones powered by Android An open platform for cellphones from the Open Handset Alliance (OHA). Based on Linux, Android includes a library of Java classes for building mobile applications.

Android and GPhone
 software and other operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. .
Copyright 2009 AFP Global Edition
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Author:AFP
Publication:AFP Global Edition
Date:May 19, 2009
Words:179
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