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AFM-MPAA "head to head." (American Film Market; Motion Picture Association of America) (AFM Roundup)


AFM-MPAA "Head to Head"

Signifying Signifyin' (slang) is an African-American rhetorical device featuring indirect communication or persuasion and the creating of new meanings for old words and signs. Signifying, in this sense, includes repetition and difference, implication and association, combining words and  the steady expansion in its growth and influence, both at home and abroad, the AFM (Atomic Force Microscope) A device used to image materials at the atomic level. AFMs are used to solve processing and materials problems in electronics, telecom, biology and other high-tech industries.  is clearly heading for a series of head-to-head encounters with the MPAA MPAA
abbr.
Motion Picture Association of America
. Jack Valenti, the MPAA President, publicly backed MIFED MIFED Mouvement International des Femmes Démocrates (French; Ivory Coast) , even though its members aren't much in evidence at the Italian market. The MPAA position seemed designed primarily to oppose AFM.

In another area, the MPAA is opposing the international copyright registry which AFM is backing.

AFM is definitely planning to expand its membership to take in exporters of television programs. Another area in which AFM seems headed for conflict with the MPAA is the question of the majors' domination domination

the relationship between animals and humans in which little consideration is given to the rights of the animals. The prevailing sentiment is one of proprietary domination.
 of the European theatre scene.

In places like Italy and elsewhere, American releases constitute upwards of 80% of all theatrical releases, a situation which infuriates not only local producers, but also the local distributors who distribute the American independents.
COPYRIGHT 1991 TV Trade Media, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Video Age International
Date:Mar 1, 1991
Words:149
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