AFM Safecoat Heals Mind, Body and Spirit with Ayurveda Essence Colors.

Unleash Your Dosha with Self-Coordinating Color Palettes

SAN DIEGO -- AFM Safecoat([R]), the leading provider of safe, non-polluting paints and finishes, introduces Ayurveda Essence Colors[TM], a holistic color system designed to heal the mind, body and spirit through the ancient Indian art of Ayurvedic therapy. Developed by New York color theorist Michael Fallarino, this holistic color system consists of 108 mood-enhancing colors in three sets of 36, created to compliment a person's "dosha" or energy type. Each self-coordinating color palette is designed to create specific balancing or energizing effects based on a person's Vata, Pitta or Kapha dosha.

Fallarino, who's also a building contractor, writer and holistic counselor, incorporates the principles of East Indian medicine and design into all aspects of his work. "By designing a color scheme for each of the three doshas, colors can be combined freely within the self-coordinating palette, resulting in an enhanced experience of health and well-being through color balance," he says.

Each color can be combined with confidence, as all Ayurveda Essence hues, tints and shades coordinate with one another. The three dosha color sets are:

VATA - Composed of air, Vatas usually have a lean, thin frame and are prone to worry. The Vata palette consists of muted and subdued earthy tones to create hydration and reduce anxiety and stress through grounding, with warm colors such as Leaf, Chakra and Sun.

PITTA - The dominant element is fire. Pittas are athletic and muscular, but are prone to inflammation. This collection of complex colors, including Spirit, Purpose, Clean and Ajala, have a soothing effect to lower irritability through precise color balance.

KAPHA - Kaphas tend to be thicker and rounder physically. Their dominant element is water and earth. To balance their calm and lethargic disposition, this palette contains vibrant and energizing colors such as Fire, Ananda and Elevate to counteract inertia and promote stimulation.

AFM Safecoat([R]) provides a complete range of chemically responsible building and maintenance products, and is the only paint on the market that is doctor recommended for its non-polluting, chemically responsible properties. Well known for producing building products that promote health, quality and sustainability, AFM was named one of the top 50 companies in the green sector by INC. magazine. AFM products are available nationwide. Please visit http://www.ayurvedaessence.com/ or http://www.afmsafecoat.com/ to learn more about their full range of products and for a list of participating dealers.

Established in 1980, AFM Safecoat([R]) is the only company that provides a complete range of chemically responsible building and maintenance products including paint, wood finishes, sealers, stains and cleaners. To learn more about AFM Safecoat([R])and the health benefits of environmentally responsible construction, and to see a list of dealers, please visit www.afmsafecoat.com or call 800-239-0321.