AEI Music Network puts the power of music to work for two national retail chains; The Sports Authority, PETCO will use direct broadcast music system.SEATTLE--(BUSINESS WIRE)--July 9, 1996--Capitalizing on its ability to match marketing with music, AEI AEI American Enterprise Institute AEI Archive of European Integration AEI Australian Education International AEI Automotive Engineering International AEI Australian Education Index AEI Albert Einstein Institute Music Network signed two national retailing leaders to its direct broadcasting via satellite (DBS (Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter. ) service this week. The nation's largest sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport chain, The Sports Authority Sports Authority is the USA's largest full line sporting goods retailer. The company is headquartered in Englewood, Colorado. It operates over 400 stores in 45 U.S. states under the Sports Authority name. Total sales for the fiscal year ending January 29 2005 were $2.44 billion. , selected AEI Music Network to install and maintain a DBS service in its 138 superstores. PETCO, one of the nation's largest specialty retailers of premium pet food and supplies, will use a two-channel DBS service in 192 stores and its planned superstores. AEI Music's DBS service lists more than 20,000 customers. NATION'S LARGEST SPORTING GOODS CHAIN WANTS MUSIC SERVICE IN 138 STORES For The Sports Authority, AEI Music will install its ProSat DX receiver in each superstore, which average 42,000 square feet of selling space devoted exclusively to sports equipment and apparel. The AEI receiver interfaces with the store's PES pes (pes) pl. pe´des [L.] 1. foot. 2. any footlike part. pes n. pl. pe·des 1. The foot. 2. (personal earth station) already in place. AEI Music will also install satellites for approximately 20 stores that do not have a PES. The Ft. Lauderdale-based retailer selected an AEI channel that blends familiar pop hits from such contemporary artists like Mariah Carey Mariah Carey (born March 27 1970) is an American pop and R&B singer, songwriter, record producer, music video director, and actress. She made her recording debut in 1990 under the guidance of Columbia Records executive Tommy Mottola, and became the first recording artist to have , Celine Dion Céline Marie Claudette Dion OC, OQ, (born March 30, 1968) is a Canadian singer and occasional songwriter and actress.[1][2][3] Born to a large, impoverished family in Charlemagne, Québec, Dion became a teen star in the French-speaking world after and Jon Secada with timeless favorites featuring such artists as Fleetwood Mac, Steve Winwood and Elton John. Targeted to all ages and appealing primarily to active sports-oriented families, the channel offers more than 100 hours of music; new music is added weekly. The AEI DBS system also has the capacity for in-store messaging and advertising, a capability that The Sports Authority may add at a later date. The national rollout is expected to be complete by mid-summer. According to Forbes magazine, The Sports Authority is the leading national chain in the $31 billion sporting goods market. Analysts predict that sales for the publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. will exceed $1.3 billion this year. Based in Ft. Lauderdale, Fla., The Sports Authority currently operates 138 superstores in 26 states and Canada, and plans to open another 30 stores this year. PETCO WILL PUT MUSIC PROGRAM IN 192 STORES -- 13 STORES IN PUGET SOUND AREA The national pet supply retailer will use two AEI Music direct broadcast channels -- Startracks, which features familiar current and timeless pop hits, mixed with the All-American channel of current uptempo country music hits, featuring such artists as Mary Chapin Carpenter Mary Chapin Carpenter (born February 21, 1958) is a five-time Grammy Award-winning American country/folk singer-songwriter and guitarist with a diverse musical style. Biography Childhood , Vince Gill, and Dwight Yokam. AEI Music programs both channels to appeal to the 25-54 age group, PETCO's primary customer. Updated weekly, both channels offer over 100 hours of music. AEI Music will install its ProSat III receiver and Prodelin satellite dish in 192 PETCO stores during the summer. For the planned superstores, the company will also upgrade and install new sound systems as well. With net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight growth of 44 percent in 1995, PETCO plans to open 40-50 new superstores this year. The San Diego-based company currently operates 265 stores nationally. The Sports Authority and PETCO join two other national retailers that recently signed contracts for music services with AEI Music -- Kuppenheimer's, an 80-store mens' apparel chain and the Finish Line, a 250-store sportswear chain. Celebrating its 25th anniversary in business, AEI Music Network developed the concept of utilizing original music by the original artists as an in-store marketing tool, and today, delivers music to a global audience of over 100 million people a day. With expected revenues of over $100 million, AEI Music Network services more than 120,000 customers worldwide -- including upscale retailers, restaurants, hotels and airlines -- making it the largest provider of music programs and systems in the world. CONTACT: Richard Duval, 206/329-1400 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion