AEG and Herbalife Score in Los Angeles Galaxy Jersey Sponsorship Agreement.Milestone Deal Puts Herbalife Name on Team Jerseys as Presenting Sponsor CARSON, Calif. -- AEG, operators of Major League Soccer's Los Angeles Galaxy The Los Angeles Galaxy are a professional football (soccer) team based in Carson, California that participates in Major League Soccer. The name "Galaxy" refers to Los Angeles being the home of many Hollywood "stars". , and Herbalife Ltd. (NYSE NYSE See: New York Stock Exchange :HLF), a global nutrition direct-selling company, today announced a five-year, multimillion dollar expansion of Herbalife's agreement with AEG making Herbalife the presenting sponsor of the Los Angeles Galaxy. The agreement gives Herbalife on-jersey exposure for its brand beginning with the upcoming 2007 season, which begins April 8. "The national and international appeal of soccer and of the Los Angeles Galaxy club in particular, is a natural fit for our global philosophy of promoting a healthy, active lifestyle," said Herbalife CEO Michael O. Johnson. "We have had tremendous success partnering with many AEG-owned properties in our effort to build our brand image and allow our independent distributors increased access to new customers." A cornerstone of the multi-year, multimillion dollar agreement is the ability for Herbalife to showcase its brand name on the front of the team jersey. For the first time in the history of team sports in the United States Sports in the United States are an important part of the national culture. However, the sporting culture of the U.S. is different from that of many other countries, especially those in Europe. Compared to any other nation, Americans prefer a unique set of sports. , a professional league will allow its franchises to sell "sponsorship rights" on a primary position of the players' uniforms. A long-accepted practice for soccer and other teams internationally, the 2007 MLS season will mark the first time a U.S. league will permit this marketing platform for team sponsors. "Without a doubt, this is a milestone event in American sports marketing," said Shawn Hunter, President, AEG Sports and Chief Marketing Officer, AEG. "With the tremendous amount of global exposure the Galaxy is expected to generate in the upcoming season, the time was clearly right for a professional league in the United States to create this branding platform." "The high caliber of play as well as the acquisition of international players has truly raised the interest and visibility of MLS in the Untied States and worldwide," said Timothy J. Leiweke, President & CEO, AEG. "The league's exceptional national broadcast contracts with ABC, ESPN, HD Net and Univision, the number of new soccer-specific stadiums opened or being built and the remarkable success of the recent World Cup ratings in the United States indicates a new day for American soccer and the sport." "Additionally, Herbalife's support of the Galaxy raises the bar for our club while being a tremendous boon for the sport," continued Leiweke. "We've had the opportunity to work with Herbalife since 2005 and no other company activates a sponsorship as well as they do. Herbalife sponsorship of AEG properties has grown over the past two years and their distributors have become a familiar sight at The Home Depot Center and our other events." "Soccer brings people together, and bridges across nationalities and borders," said Greg Probert, Herbalife's president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "We have 1.5 million independent distributors in 64 countries. With upcoming Galaxy matches scheduled for the United States, Mexico and Asia and the worldwide interest in soccer, we'll be supporting our distributors with branding in their own backyards and on a global scale." Herbalife first became a sponsor of AEG-owned and operated events in 2005. The Herbalife name will appear in conjunction with the team name on all official team wear and replica jerseys and other select team merchandise. The agreement also makes Herbalife the official sponsor of all international and exhibition games; provides it with increased media exposure, including television commercials and radio spots; exposure on the 110, 10, 405 and 91 freeways; and Web presence and sponsorship of Los Angeles Galaxy grass roots and community programs. About Los Angeles Galaxy One of thirteen Major League Soccer (MLS) clubs, the Los Angeles Galaxy were founded on June 15, 1994, and play all of the club's home games at The Home Depot Center on the campus of California State University Enrollment  at Dominguez Hills in Carson, Calif. The L.A. Galaxy are one
of the premier teams in MLS, boasting five championships, including the
MLS Cup (2002, 2005), U.S. Open Cup (2001, 2005) and CONCACAF
Champions' Cup (2000). For more information, visit the official
website at www.lagalaxy.com.
About AEG AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Toyota Park, Toyota Sports Center The Toyota Sports Center (formerly HealthSouth Training Center) is a practice facility for the Los Angeles Lakers, Los Angeles Sparks, and the Los Angeles Kings, located on 555 North Nash Street in El Segundo, California. , Anaheim Convention Center Anaheim Convention Center is a major convention center in Anaheim, California. It is located across from the Disneyland Resort on Katella Avenue. Much of the Anaheim Convention Center has been renovated in recent years with state-of-the-art facilities. Arena, El Rey Theatre, Colosseum at Caesars Palace, NOKIA Theatre at Grand Prairie and NOKIA Theatre Times Square The Nokia Theatre Times Square in Times Square, New York City, is an indoor live performance theater with a 2,100 fan capacity, making it a mid-sized New York City venue. ; sports franchises including the Los Angeles Kings The Los Angeles Kings are a professional ice hockey team based in Los Angeles, California, USA. They are members of the Pacific Division of the Western Conference of the National Hockey League (NHL). (NHL), Los Angeles Riptide The Los Angeles Riptide is a lacrosse team based in Carson, California. Since the 2006 season, they have played in Major League Lacrosse. Franchise history On March 9, 2005 MLL announced that Los Angeles would receive the first of the planned four western expansion teams (MLL), the Los Angeles Galaxy, Chicago Fire and Houston Dynamo (MLS), two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers (NBA) and Los Angeles Sparks The Los Angeles Sparks are a Women's National Basketball Association team based in Los Angeles, California. Founded in 1997, they are one of the 8 original WNBA teams and were one of the teams that participated in the league's inaugural game. (WNBA), the ING Bay to Breakers The Bay to Breakers is an annual footrace which takes place in San Francisco, California. The name reflects the fact that the race runs from the northeast end of the downtown area near The Embarcadero (the Bay side of the city) to the west end of the city and Ocean Beach (the ocean foot race and the Amgen Tour of California The Amgen Tour of California is a professional cycling stage race on the UCI America Tour and USA Cycling Professional Tour that made its debut on February 19, 2006. Sponsored by the biotechnology company Amgen, the eight-day race covers between 650-700 miles (1,045 - 1,126 km). cycling road race; AEG LIVE, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. Additionally, the company has begun fully developing London's 28-acre Millennium Dome which includes a 23,000-seat arena, the O2 and over 650,000sf of leisure and entertainment use within the 'Dome' and additional arenas; The O2 World on a 45-acre site in the heart of Berlin; Citizen's Business Bank Arena in Ontario, California; Sprint Center in Kansas City, Missouri Kansas City is the largest city in the state of Missouri. It encompasses parts of Jackson, Clay, Cass, and Platte counties and is the anchor city of the Kansas City Metropolitan Area, the second largest in Missouri, which includes counties in both Missouri and Kansas. ; as well as Red Bull Park  This article or section is about a planned or proposed stadium.It may contain information of a speculative nature and the content may change dramatically as the construction and/or , a soccer stadium in Harrison, New Jersey; and L.A. Live, a $2.5 billion sports and entertainment district in downtown Los Angeles. For more information, visit AEG today at www.aegworldwide.com. About Herbalife Herbalife Ltd. (NYSE:HLF) is a global network marketing company that sells weight-management, nutritional supplements and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 64 countries through a network of 1.5 million independent distributors. The company supports the Herbalife Family Foundation (http://www.herbalifefamilyfoundation.org) and its Casa Herbalife program to bring good nutrition to children. Please visit Herbalife Investor Relations (http://ir.herbalife.com) for additional financial information. |
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