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AEG Live Signs on with Harrah's Entertainment and Keppel Land for Marina Bay Integrated Resort Team; Live-Entertainment Specialist Joins Premier Collection of Companies Attached to Singapore Project.


LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- Harrah's Entertainment Harrah's Entertainment, Inc. (NYSE: HET) is a gaming corporation that owns and operates casinos, hotels, and six golf courses under several brands. The company, based in Las Vegas, Nevada, is the largest gaming company in the world, with yearly revenues around $7.11 billion. , Inc. (NYSE NYSE

See: New York Stock Exchange
:HET) and Keppel Land announced the signing of a memorandum of understanding A Memorandum of Understanding (MoU) is a legal document describing a bilateral or multilateral agreement between parties. It expresses a convergence of will between the parties, indicating an intended common line of action and may not imply a legal commitment.  with Anschutz Entertainment Group The Anschutz Entertainment Group (AEG) is a sporting and music entertainment presenter and a subsidiary of The Anschutz Corporation. The company owns or operates several major entertainment/sporting venues, including Staples Center and The Home Depot Center and beginning in , Inc.'s AEG AEG Aeger (Latin: Sick)
AEG Allgemeine Elektrizitäts-Gesellschaft (Common Electricity Company)
AEG Aircraft Evaluation Group
AEG Association of Engineering Geologists
AEG Air Expeditionary Group
 Live Division (AEG). Subject to the completion of definitive documentation, AEG and Singapore Integrated Resorts, Inc. (SIR) will create a joint venture to manage and operate entertainment venues of the integrated resort at Singapore's Marina Bay. AEG also will provide extensive expertise, including advice and direction on operating concepts for entertainment venues, the types of entertainment to be provided, and marketing strategies. The agreement builds on the relationship with AEG that brought Celine Dion and Elton John to Caesars Palace in Las Vegas.

"We are excited to have AEG joining our Marina Bay integrated resort project team," said Richard Mirman, senior vice president of business development for Harrah's. "AEG's experience in the live-entertainment industry is unsurpassed. They bring a unique and global perspective to the entertainment experience we will offer at Marina Bay. Together, we created the most successful entertainment venue in the world at The Colosseum Colosseum or Coliseum (both: kŏləsē`əm), Ital. Colosseo, common name of the Flavian Amphitheater in Rome, near the southeast end of the Forum, between the Palatine and Esquiline hills.  at Caesars Palace in Las Vegas and we plan to bring that extraordinary expertise to Singapore."

"We are looking forward to working together with SIR to develop world-class entertainment for the Marina Bay project," said John Meglen, founding partner and president of Concerts West, an AEG Live company. "We're committed to presenting compelling entertainment and exceptional entertainers in Singapore. We believe these unique entertainment experiences will generate increased tourism to the Marina Bay integrated resort."

The announcement of the agreement with AEG adds to a commanding list of premier international and local partners that Harrah's and Keppel Land have assembled for their Marina Bay integrated resort proposal. Earlier in the week, the two companies announced that their Singapore integrated resort would also have an exclusive marketing agreement with Suntec Singapore International Convention and Exhibition Centre The Suntec Singapore International Convention and Exhibition Centre (Chinese: 新达城新加坡国际会议展览中心), branded as Suntec Singapore . The convention expertise of Suntec will augment an unparalleled conventions and exhibitions partnership that already includes Singapore-based CEMS CEMS Community of European Management Schools
CEMS Continuous Emission Monitoring System
CEMS Chemical Engineering & Materials Science
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, and the world's leading convention management specialists, SMG SMG - Screen Management Guidelines. A VMS package of run-time library routines providing windows on DEC VT100 terminals. .

In November, Harrah's announced new developments in the Caribbean (Baha Mar), Slovenia (Hit Group), and Spain (El Reino) that will firmly establish the company as both the world's largest and fastest growing provider of destination entertainment and gaming experiences. Paired with leading international resort operators and distinguished local development firms, Harrah's is continuing its track record of developing premium global partnerships that offer unequaled operational expertise and financial stability.

AEG Live, the live-entertainment division of Los Angeles based AEG, is a collection of companies dedicated to the presentation of live contemporary music performance and touring for a variety of programming and multi-media productions. The second largest concert promotion and touring company in the United States, AEG Live is comprised of five regional offices and several stand-alone affiliate divisions including: AEG Live Events, AEG-TV, AEG Exhibitions, which recently launched "Tutankhamun and the Golden Age of the Pharaohs," an international tour of the artifacts artifacts

see specimen artifacts.
 of King Tut, and AEG Live Tours & Special Events, which has promoted concert tours for artists such as Prince, Usher, Kenny Chesney, Paul McCartney and Bon Jovi, and is currently producing Celine Dion's "A New Day... Presented by Chrysler" at The Colosseum at Caesars Palace in Las Vegas, Nevada.

Harrah's Entertainment is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

More information about Harrah's is available at its Web site -- www.harrahs.com, or at www.prnewswire.com/mnr/marinabayir/.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company Profile
Geographic Code:1USA
Date:Dec 22, 2005
Words:616
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