ADcom Information Services, Inc. Announced Today That WPP Group plc has Taken a Significant Minority Equity Stake in the Company.DEERFIELD BEACH Deerfield Beach, town (1990 pop. 46,325), Broward co., SE Fla., on the Atlantic coast; inc. 1925. The development of high-technology industry and commerce expanded the town and more than doubled its population between 1970 and 1990. , Fla.--(BUSINESS WIRE)--Sept. 22, 1998-- This is the third major television audience measurement investment by WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning ADcom Information Services See Information Systems. is the leading local cable television audience measurement company. For the first time, local cable television will be able to quantify its share of the television audience to provide advertisers with the information they need to effectively place more dollars in this exciting targeting medium WPP has acquired a significant minority interest in the capital stock of ADcom, a company that specializes in providing local cable operators with information about what television programs their subscribers are watching and also where those subscribers shop for certain retail goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . ADcom believes this investment will allow it to aggressively pursue roll-out of their services to the top thirty markets in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . ADcom will also solve a major problem for advertisers who have viewed local cable as a medium whose value has never been realized because it could not be quantified and who are seeking new and more efficient ways to communicate with their customers. WPP believes television audience measurement to be of particular importance given client concerns about the inflating costs of the mass TV media, and the changes taking place in media planning, buying and research. This move follows WPP's investment in IBOPE Media Research, Latin America's leading media research business, in 1997 and most recently AGB AGB Game Boy Advance AGB Allgemeine Geschäftsbedingungen (German: General terms and conditions / Standard business conditions) AGB Ice Breaker (USCG) AGB Asymptotic Giant Branch Italia Spa, the Italian-based group providing television audience measurement in 14 countries. The investment marks a further strengthening of WPP's media research activities through the operations of its Kantar businesses, the internal holding company for WPP's information and consultancy interests. ADcom Information Services, Inc. is the only local cable ratings research company that provides metered household information cross-referenced with product consumption data from samples that are the largest ever used to measure local cable. ADcom has offices in Carlsbad, CA (San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. ) and Deerfield Beach, FL (Ft. Lauderdale). Ownership of ADcom Information Services (in addition to WPP) includes GE Capital, The Arbitron Company, Sandler Capital, management and private investors. WPP Group is one of the world's leading communications services groups, providing national and multi-national clients with advertising; media planning, buying and research; information and consultancy; public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most ; and specialist communications. WPP employs 25,600 people in 835 offices in 91 countries. Group companies include J. Walter Thompson, Ogilvy & Mather Worldwide, Conquest, Hill & Knowlton, Research International, Millward Brown, Kantar Media Research, CommonHealth, Enterprise Identity Group and MindShare. Clients include more than 300 of the Fortune 500. WPP is a member of Business Week's Global 1000, the FT Europe 500 and Britain's FTSE FTSE A company that specializes in index calculation. Although not part of a stock exchange, co-owners include the London Stock Exchange and the Financial Times. Notes: The FTSE is similar to Standard & Poor's in the United States. 100 companies. |
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