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ADWORKS Awarded the Brick Industry Association's Business; Selected as Creative Agency of Record.


Business Editors

RESTON Reston, uninc. city (1990 pop. 48,556), Fairfax co., N Va., a planned community established in 1961. A suburb of Washington, D.C., Reston is organized in a series of residential villages and commercial areas. , Va.--(BUSINESS WIRE)--July 24, 2002

The Brick Industry Association, an association representing brick manufacturers and distributors, selected ADWORKS (Washington Washington, town, England
Washington, town (1991 pop. 48,856), Sunderland metropolitan district, NE England. Washington was designated one of the new towns in 1964 to alleviate overpopulation in the Tyneside-Wearside area.
, DC) as it's it's  

1. Contraction of it is.

2. Contraction of it has. See Usage Note at its.


it's it is or it has
it's be ~have
 creative agency of record.

The selection was the culmination of an eight week, two step process that began with 6 agencies in round one and was narrowed down to three -- ADWORKS, Grey Worldwide New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, and Ten United of Pittsburgh--for the final round.

As the winning agency ADWORKS will have the responsibility of developing the first national campaign for the group. The intended goal is to increase consumer awareness of the premium value of brick when selecting a new home and to increase the demands for brick that consumers make on homebuilders nationwide.

The billings for the account were undisclosed as are the media billings. Media responsibilities remain at Grey.

Founded in 1979, ADWORKS is one of the largest full service agencies in the metropolitan Washington area. The agency has garnered considerable national creative recognition recently as a One Show Pencil pencil, pointed implement used in writing or drawing to apply graphite or a similar colored solid to any surface, especially paper. From prehistoric times lumps of colored earth or chalk were used as markers.  Winner, OBIE winner and Radio Mercury Winner.
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Publication:Business Wire
Date:Jul 24, 2002
Words:174
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