ADVO declares regular dividend.

WINDSOR, Conn.--(BUSINESS WIRE)--Sept. 12, 1995--ADVO Inc. (NYSE:AD) announced today that its Board of Directors has declared its regular quarterly dividend of $0.025 per share.

The record date for the dividend payment will be Oct. 2, 1995, the mail date October 12 and the pay date Oct. 13, 1995.

ADVO is the nation's largest full-service direct marketing service company with annual revenues of almost $1 billion. ADVO specializes in shared and solo direct mail services, as well as in-store promotion and merchandising services to provide customized Microtargeting(TM) solutions for its clients' needs. The company's Mailbox Values(R) branded shared mail program is distributed nationally to over 57 million households weekly. ADVO also offers limited printing and transportation services. It has 22 production facilities and 80 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Conn. 06095.

CONTACT: ADVO Inc.

David M. Stigler, 203/285-6120