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ADVO and The Connecticut Post To Begin Joint Advertising Distribution Program.


Business Editors

WINDSOR, Conn.--(BUSINESS WIRE)--July 18, 2002

ADVO, Inc. (NYSE NYSE

See: New York Stock Exchange
: AD) announced today, the signing of a new, five-year agreement with the Connecticut Post The Connecticut Post is a daily newspaper, serving southwestern Connecticut, around and including Bridgeport. Some of the towns in the Post's circulation area include Derby, Easton, Fairfield, Milford, Monroe, Oxford, Redding, Seymour, Shelton, Stratford, Trumbull and , a MediaNews Group Not to be confused with Media General, an unrelated newspaper and TV group.
MediaNews Group, based in Denver, Colorado, is one of the largest newspaper companies in the United States.
, Inc. property.

The agreement provides for the combined distribution of ADVO's direct mail advertising package with advertisements from the Connecticut Post, to offer clients in Southern Connecticut more efficient and effective distribution of advertising materials. Under terms of the agreement, ADVO will distribute a direct mail package of advertising, including advertisements from the Connecticut Post, to all non-subscribers of the Post in the Southern Connecticut market. The Connecticut Post will distribute a similar package weekly to its subscribers through newspaper delivery. Scheduled to begin in September, the packages will be issued in a co-branded Connecticut Post - ShopWise wrap. MediaNews Group, Inc. and ADVO are also currently partners in a successful program in the Denver market.

Gary Mulloy, ADVO's Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , said, "We are pleased to expand our partnership with MediaNews Group and the Connecticut Post to produce this enhanced advertising vehicle. By joining newspaper and direct mail distribution, both clients and consumers will benefit from the efficiency and enriched content of these targeted advertising offerings."

MediaNews Group, Inc. is the nation's seventh largest newspaper company, with headquarters in Denver. MediaNews Group publishes 49 daily newspapers and 94 non-daily publications in 12 states with daily and Sunday circulation of approximately 2.1 million and 2.2 million, respectively. MediaNews Group maintains 74 Web sites for its daily newspapers and an umbrella site, newschoice.com. In addition, MediaNews Group owns a CBS (Cell Broadcast Service) See cell broadcast.  affiliate and a radio station in Anchorage, Alaska and four radio stations in Texas This is a list of AM and FM radio stations in Texas.[1] Austin
Radio stations in and around Austin, including San Marcos, Round Rock, Rockdale and Lampasas. AM stations in Austin

Station Frequency Nickname(s) Format(s) Power Day / Night Owner Website
.

ADVO is the nation's largest full-service targeted direct mail marketing services company with annual revenues of over $1.1 billion. The Company's shared mail advertising programs are distributed nationally to over 100 million households. This includes its core ShopWise(TM) branded programs distributed on a weekly and monthly basis as well as the reach of its ADVO National Network Extension (A.N.N.E.) programs. Additionally, the Company's consumer web site, ShopWise.com, provides targeted Internet access See how to access the Internet.  to consumers. ADVO's subsidiary, MailCoups, Inc., produces SuperCoups(R), an advertising solution for local neighborhood businesses. ADVO launched the America's Looking For Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 Its Missing Children(R) program in partnership with the National Center for Missing and Exploited Children The National Center for Missing and Exploited Children (NCMEC) is a private, non-profit organization established in the United States in 1984 under United States government mandate.  and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval  in 1985, and ADVO's missing child cards are responsible for safely recovering 116 children. ADVO has 22 mail processing facilities and 60 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Connecticut 06095. The Company can be visited at its Web site at www.advo.com.

This report contains certain forward looking statements regarding the Company's results of operations and financial position within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. Such forward looking statements are based on current information and expectations and are subject to risks and uncertainties in ADVO's operations and business environment. Such risks and uncertainties include, but are not limited to: changes in customer demand and pricing; the possibility of consolidation throughout the retail sector; the impact of economic and political conditions on retail advertising spending and our distribution system; postal and paper prices; possible governmental regulation or legislation affecting aspects of the Company's business; the efficiencies achieved with technology upgrades; and other general economic factors.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 18, 2002
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