ADVO and MediaNews Group Create Powerful Southern California Advertising Program.Business Editors WINDSOR, Conn.--(BUSINESS WIRE)--April 25, 2003 ADVO, Inc. (NYSE NYSE See: New York Stock Exchange : AD) announced today it will join forces with MediaNews Group Not to be confused with Media General, an unrelated newspaper and TV group. MediaNews Group, based in Denver, Colorado, is one of the largest newspaper companies in the United States. to offer clients a more powerful advertising program for Southern California, and replicate successes already generated by the two companies in other markets. Beginning in August, the program will allow advertisers to place promotional inserts in both newspapers and direct mail reaching approximately 2.0 million Los Angeles-area households with a total annual purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. of over $120 billion. The program combines the power of a Southern California advertising leader, MediaNews Group's Los Angeles Newspaper Group The Los Angeles Newspaper Group is an umbrella group of local daily newspapers published in the greater Los Angeles area by MediaNews Group. The news coverage of the newspapers are mainly local stories. (LANG), with that of the nation's largest full-service direct mail marketing company, ADVO. LANG will merge its advertising inserts with ADVO's midweek offering, creating a single shared-advertising package branded ADVO ShopWise(TM). LANG newspaper subscribers will receive the inserts on top of their Wednesday newspaper, ensuring high visibility of the advertising offers, while those who do not receive a LANG newspaper will receive the inserts in their mailboxes, predominately on Tuesdays. The new program will leverage ADVO's proprietary, sub-zip-code consumer-targeting platform, allowing advertisers to maximize their advertising response rates by delivering the right message to the right home at the right time. "MediaNews Group continues to be a strong, innovative partner for us in developing client-focused solutions, and we are very pleased with how this initiative will further strengthen our advertising program in this important market," said Gary Mulloy, ADVO's Chairman and Chief Executive Officer. "We already offer clients a mid-week and a weekend in-home opportunity in the Orange County area. We will continue to look for more ways to build and improve our offerings in Southern California so that we can bring our targeting and distribution capabilities to an increasingly larger number of clients looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. the most effective access to consumers. We remain committed to offering the most dynamic in-home advertising opportunities available." "We have already teamed up with ADVO in two other major markets, and our advertisers and newspapers couldn't be happier with the results," said William Dean Singleton William Dean Singleton is the chairman of the board of directors of the Associated Press, on which he has sat since 1999. He is also the founder, vice chairman and chief executive officer of MediaNews Group, the fourth-largest newspaper company in the United States in terms of , Vice Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MediaNews Group. "Combining ADVO's large client roster with our own will make this program second-to-none in Southern California, allowing us to provide unparalleled advertising content. ADVO's targeting capabilities, which have proven to be so effective in building client market share, further convinced us that they were a great partner for us in this key market." This is the third instance in which MediaNews Group and ADVO have worked together to build stronger home delivery print advertising programs. In 2000, the Denver Newspaper Agency - the joint operating agreement Any contract, agreement, Joint Venture, or other arrangement entered into by two or more businesses in which the operations and the physical facilities of a failing business are merged, although each business retains its status as a separate entity in terms of profits and arm of The Denver Post and the Rocky Mountain News The Rocky Mountain News is a daily morning tabloid-format newspaper published in Denver, Colorado. It is owned by the E. W. Scripps Company. (Despite Scripps still running the paper, it's the only newspaper in the Scripps family not to have the corporate lighthouse logo on - initiated a similar program. MediaNews Group saw an increase in weekly inserts from 10 to 60 because of the program's ability to reach more households. MediaNews Group's Connecticut Post also launched a joint distribution program with ADVO last year. ADVO's joint business relationships with major newspaper companies will now reach over 7.5 million households. In addition to MediaNews Group, ADVO is working with companies including: Gannett, Knight Ridder, the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Company, E.W. Scripps, The Orange County Register, Poynter Institute and the Tribune Company. LANG newspapers include: Los Angeles Daily News The Daily News of Los Angeles, also known as the Los Angeles Daily News, is the second largest circulating daily newspaper of Los Angeles, California. It is published by the Los Angeles Newspaper Group, which owns eight other Southern California newspapers , Long Beach Press Telegram, San Gabriel Valley The San Gabriel Valley is one of the principal valleys of southern California. It lies to the east of the city of Los Angeles, to the north of the Puente Hills, to the south of the San Gabriel Mountains, and to the west of the Inland Empire. Tribune, Pasadena Star-News, Whittier Daily News, San Bernardino County Sun, Redlands Daily Facts, and Inland Valley Daily Bulletin. MediaNews Group, Inc. is the nation's seventh largest newspaper company, with headquarters in Denver, CO. MediaNews Group and its affiliated companies Affiliated Companies A situation that occurs when one company owns a minority interest (less than 50%) in another company. Also refers to companies that are related to each other in some way. Notes: An affiliated company is sometimes referred to as a subsidiary. publish 50 daily newspapers and 121 non-daily publications in 12 states with daily and Sunday circulation of approximately 2.1 million and 2.4 million, respectively. In addition, MediaNews Group owns a CBS (Cell Broadcast Service) See cell broadcast. affiliate in Anchorage, Alaska and four radio stations in Texas This is a list of AM and FM radio stations in Texas.[1] Austin Radio stations in and around Austin, including San Marcos, Round Rock, Rockdale and Lampasas. AM stations in Austin Station Frequency Nickname(s) Format(s) Power Day / Night Owner Website . MediaNews Group maintains 74 Web sites for its daily newspapers and an umbrella Web site, newschoice.com. ADVO is the largest full-service targeted direct mail marketing services company in the United States, with annual revenues of over $1.1 billion. The Company's shared mail advertising programs reach 102 million U.S. households on a weekly and monthly basis. This includes its core ShopWise(TM) branded programs, and the reach of its ADVO National Network Extension (A.N.N.E.) program. Additionally, the Company's SuperCoups(R) advertising solutions provide targeted advertising for local neighborhood businesses. ADVO launched the America's Looking For Its Missing Children(R) program in partnership with the National Center for Missing & Exploited Children and the United States Postal Service in 1985, and ADVO's missing child cards are responsible for safely recovering 126 children. ADVO has 23 mail processing facilities and 50 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Connecticut 06095, and the Company can be visited at its Web site at www.advo.com. This report contains certain forward looking statements regarding the Company's results of operations and financial position within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements are based on current information and expectations and are subject to risks and uncertainties in ADVO's operations and business environment. Such risks and uncertainties include, but are not limited to: changes in customer demand and pricing; the possibility of consolidation throughout the retail sector; the impact of economic and political conditions on retail advertising spending and our distribution system; postal and paper prices; possible governmental regulation or legislation affecting aspects of the Company's business; the efficiencies achieved with technology upgrades; and other general economic factors. |
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