ADVO To Distribute Milwaukee Post.

Business Editors

WINDSOR, Conn.--(BUSINESS WIRE)--May 22, 2001

ADVO, Inc. (NYSE: AD) announced today an agreement with Conley Publishing, Inc. to distribute its Milwaukee Post publications. Conley Publishing, owner of several daily and weekly community newspapers in the greater Milwaukee area, will begin utilizing ADVO's ShopWise shared mail package to distribute the Milwaukee Post to approximately 110,000 households in Milwaukee County. The new distribution arrangement will begin in late May.

Gary Mulloy, Chairman and CEO of ADVO, said, "We are pleased to establish this new agreement with Conley in Milwaukee. This is an important first step in a relationship we are hopeful will continue to expand and strengthen both of our businesses in this important market. Our Strategic Business Development team continues to be focused on forging additional agreements such as these to complement and expand our core advertising programs."

ADVO is the nation's largest full-service targeted direct mail marketing services company with annual revenues of over $1 billion. The Company's core ShopWise branded shared mail program is distributed nationally to approximately 60 million households weekly. Approximately 30 million additional households can be reached, on a shared mail basis, through ADVO's National Network Extension (A.N.N.E.). Additionally, the Company's consumer web site, ShopWise.com, provides targeted Internet access to consumers. ADVO's subsidiary, MailCoups, Inc., produces Super Coups, a direct mail-based advertising solution for local neighborhood businesses in an envelope format. ADVO has 21 mail processing facilities and 60 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Connecticut 06095. The Company can be visited at its Web site at www.advo.com.

This report contains certain forward looking statements regarding the Company's results of operations and financial position within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. Such forward looking statements are based on current information and expectations and are subject to risks and uncertainties which would cause the Company's actual results to differ materially from those in the forward looking statements. Such risks and uncertainties include, but are not limited to: changes in customer demand and pricing; the possibility of consolidation throughout the retail sector; the impact of economic conditions on retail advertising spending; postal and paper prices; possible governmental regulation or legislation affecting aspects of the Company's business; the efficiencies achieved with technology upgrades; the amount of shares the Company will repurchase in the future under its buyback program; fluctuations in interest rates related to the outstanding debt and other general economic factors.