ADVO Says Postal Rate Recommendation Leaves It Comfortable With E.P.S. Expectations.Business Editors WINDSOR, Conn.--(BUSINESS WIRE)--Nov. 14, 2000 ADVO Inc. (NYSE NYSE See: New York Stock Exchange :AD) today stated that the Postal Rate Commission's recently announced postal rate recommendation includes increases which are consistent with earlier assumptions reflected in analysts' current E.P.S. expectations. As a result, the Company remains comfortable with those expectations. The recommendation calls for an increase of approximately 3.5% for the piece rate applicable to ADVO's core saturation saturation, of an organic compound saturation, of an organic compound, condition occurring when its molecules contain no double or triple bonds and thus cannot undergo addition reactions. shared mail advertising package. This recommendation will now be referred to the Postal Service's Board of Governors for final review and approval, with the most likely implementation date being early January, 2001. Gary Mulloy, ADVO's Chairman and Chief Executive Officer said, "The Commission's recommendation is in-line with inflation. At this level, it allows our clients to proactively plan their advertising expenditures without the potential disruption disruption /dis·rup·tion/ (dis-rup´shun) a morphologic defect resulting from the extrinsic breakdown of, or interference with, a developmental process. of a larger increase. As a result, we remain comfortable with analysts' current E.P.S. expectations for fiscal 2001." ADVO is the nation's largest full-service targeted direct mail marketing services company with annual revenues of over $1 billion. ADVO specializes in shared and solo direct mail services and provides Microtargeting(R) solutions at an affordable price for its clients' print advertising needs. The Company's core ShopWise branded shared mail program is distributed nationally to approximately 60 million households weekly. Approximately 30 million additional households can be reached, on a shared mail basis, through ADVO's National Network Extension (A.N.N.E.). Additionally, the Company's consumer web site, ShopWise.com, provides targeted internet access See how to access the Internet. to consumers and benefits clients by linking with the extensive readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. and traffic-driving capabilities of its ShopWise direct mail advertising package. ADVO's wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , MailCoups, Inc., produces Super Coups, a cost-effective, direct mail-based advertising solution for local neighborhood businesses which utilizes an envelope format. ADVO has 20 mail processing facilities and 65 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Connecticut Windsor was the first English settlement in the State of Connecticut, the 5th Colony to receive Statehood in the United States of America. Windsor is a suburban community in Hartford County, adjacent to the north to Connecticut's Capital, Hartford, with a relatively diverse 06095. The Company can be visited at its Web site at www.advo.com. The forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. in this report are based upon current information and expectations and are subject to risks and uncertainties in the Company's operations and business environment. Such risks and uncertainties include, but are not limited to, changes in customer demand and pricing, the possibility of consolidation throughout the retail sector, postal and paper prices, the efficiencies achieved with technology upgrades, and other general economic factors. |
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