ADVO Launches ShopWise.com Consumer Web Site to Complement Its Core Print Advertising Offerings.Business/Technology Editors WINDSOR, Conn.--(BUSINESS WIRE)--Oct. 11, 2000 ShopWise.com Provides Targeted Internet Access See how to access the Internet. to Consumers - Supported by ADVO's Advertising Package Delivered to 60 Million Households Weekly ADVO Inc. (NYSE NYSE See: New York Stock Exchange : AD) announced today that it has created a new consumer web site, ShopWise.com, to complement its core direct mail product offering. The web site will target on-line values to consumers, and will benefit clients by linking with the extensive readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. and traffic-driving capabilities of ADVO's ShopWise branded direct mail advertising product, which is delivered to 60 million households every week. The new site will be managed as part of ADVO's ShopWise.com subsidiary, a business unit dedicated to the continuing growth and development of the Company's internet-related business opportunities. ADVO's new ShopWise.com web site has been created in a partnership with Eversave.com. Eversave is providing the technology infrastructure that will power the site. This technology is permission-based and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. to a consumer's zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. and shopping preferences, allowing retailers to target promotions and values electronically to ShopWise.com members. Gary Mulloy, ADVO's Chairman and Chief Executive Officer said, "We are extremely pleased to announce our new consumer web site product. The establishment of this site represents another step in the continuing evolution of our internet-related business ventures and our targeting capabilities on behalf of our clients. ShopWise.com provides us with the ability to begin to bundle and integrate value-added business solutions with our core direct mail advertising products. We are excited about the possibilities these new capabilities will offer our clients and consumers alike." ADVO is the nation's largest full-service targeted direct mail marketing services company with annual revenues of over $1 billion. ADVO specializes in shared and solo direct mail services and provides Microtargeting(R) solutions at an affordable price for its clients' print advertising needs. The Company's core ShopWise brand shared mail program is distributed nationally to approximately 60 million households weekly. An additional 30 million households can be reached, on a shared mail basis, through ADVO's National Network Extension (A.N.N.E.). ADVO's wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , MailCoups, Inc., produces SuperCoups, a cost-effective, direct mail-based advertising solution for local neighborhood businesses which utilizes an envelope format. ADVO has 20 mail processing facilities and 65 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Connecticut Windsor was the first English settlement in the State of Connecticut, the 5th Colony to receive Statehood in the United States of America. Windsor is a suburban community in Hartford County, adjacent to the north to Connecticut's Capital, Hartford, with a relatively diverse 06095. The Company can be visited at its Web site at www.advo.com. Located in Woburn, Massachusetts Woburn (/'wu.bə(r)n/) is a city in Middlesex County, Massachusetts, USA. The population was 37,258 at the 2000 census. Woburn is the birthplace of Anglo-American scientist Benjamin Thompson, a.k.a. , Eversave.com's permission-based technology is customized to each member's specific zip codes and shopping preferences, providing consumers a fast and easy way to find both in-store and online savings opportunities. In July 2000, Eversave was named the Best Local Online Promotions Service from the Kelsey Group at their Local Internet Service Awards that honor As a verb, to accept a bill of exchange, or to pay a note, check, or accepted bill, at maturity. To pay or to accept and pay, or, where a credit so engages, to purchase or discount a draft complying with the terms of the draft. web sites from around the country. The forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. in this report are based upon current information and expectations and are subject to risks and uncertainties in the Company's operations and business environment. Such risks and uncertainties include, but are not limited to, changes in customer demand and pricing, the possibility of consolidation throughout the retail sector, postal and paper prices, the efficiencies achieved with technology upgrades, and other general economic factors. |
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