ADVO Extends Shared Mail Advertising Program On Behalf of Wal-Mart and Pizza Hut, Inc.Business Editors
WINDSOR Windsor, British royal family
Windsor (wĭn`zər), family name of the royal house of Great Britain. The name Wettin, family name of Albert of Saxe-Coburg-Gotha, consort of Queen Victoria, was changed to Windsor by George V in 1917. , Conn.--(BUSINESS WIRE)--Oct. 18, 2001
ADVO, Inc. (NYSE NYSE
See: New York Stock Exchange : AD) announced today that it has extended its core shared mail advertising program to include an additional three million U.S. households on behalf of Wal-Mart and Pizza Hut, Inc.
Once a month, ADVO will now be providing targeted shared mail advertising coverage to access areas of the U.S. it had previously only offered via solo mail, significantly improving the efficiency and effectiveness of advertising to these areas. Three mailings have already been completed, with excellent consumer response, and opportunities exist to expand the program to include additional households in the future.
Gary Mulloy, ADVO's Chairman and Chief Executive Officer said, "We are excited to extend our targeted shared mail coverage on behalf of these two marquee clients, and provide them the ability to reach additional rural U.S. households at a very effective cost. The response realized from the initial mailings has been terrific, and we are eager to continue to grow our business by delivering value-added solutions such as these to improve the ROIs of our clients' advertising investments."
ADVO is the nation's largest full-service targeted direct mail marketing services company with annual revenues of over $1 billion. The Company's core ShopWise branded shared mail program is distributed nationally to approximately 60 million households weekly. Approximately 30 million additional households can be reached, on a shared mail basis, through ADVO's National Network Extension (A.N.N.E.). Additionally, the Company's consumer web site, ShopWise.com, provides targeted Internet access See how to access the Internet. to consumers. ADVO's subsidiary, MailCoups, Inc., produces Super Coups, an advertising solution for local neighborhood businesses. ADVO launched the America's Looking For Looking for
In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. Its Missing Children(R) program in partnership with the National Center for Missing & Exploited Children and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval in 1985, and ADVO's missing child cards are responsible for safely recovering approximately one out of every seven children featured. ADVO has 21 mail processing facilities and 60 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Connecticut Windsor was the first English settlement in the State of Connecticut, the 5th Colony to receive Statehood in the United States of America. Windsor is a suburban community in Hartford County, adjacent to the north to Connecticut's Capital, Hartford, with a relatively diverse 06095. The Company can be visited at its Web site at www.advo.com.
This report contains certain forward looking statements regarding the Company's results of operations and financial position within the meaning of Sections 21E of the Securities Exchange Act of 1934, as amended a·mend
v. a·mend·ed, a·mend·ing, a·mends
1. To change for the better; improve: amended the earlier proposal so as to make it more comprehensive.
2. . Such forward looking statements are based on current information and expectations and are subject to risks and uncertainties which could cause the Company's actual results to differ materially from those in the forward looking statements. Such risks and uncertainties include, but are not limited to: changes in customer demand and pricing; the possibility of consolidation throughout the retail sector; the impact of economic and political conditions on retail advertising spending and our distribution system; postal and paper prices; possible governmental regulation or legislation affecting aspects of the Company's business; the efficiencies achieved with technology upgrades; the amount of shares the Company will repurchase re·pur·chase
tr.v. re·pur·chased, re·pur·chas·ing, re·pur·chas·es
To buy (something) again.
The act of buying something that one previously sold or owned.
Noun 1. in the future under its buyback Buyback
The buying back of outstanding shares (repurchase) by a company in order to reduce the number of shares on the market. Companies will buyback shares either to increase the value of shares still available (reducing supply), or to eliminate any threats by shareholders who may program; fluctuations in interest rates related to the outstanding debt and other general economic factors.