ADVO Establishes Second Weekly Advertising Program in Detroit.Business Editors WINDSOR Windsor, British royal family Windsor (wĭn`zər), family name of the royal house of Great Britain. The name Wettin, family name of Albert of Saxe-Coburg-Gotha, consort of Queen Victoria, was changed to Windsor by George V in 1917. , Conn.--(BUSINESS WIRE)--July 19, 2001 ADVO, Inc. (NYSE NYSE See: New York Stock Exchange : AD) announced today it will be launching a new weekend advertising program in Detroit beginning in mid-September. The new program will be delivered weekly on Friday and Saturday in addition to ADVO's existing mid-week program in this market, and will initially cover approximately 600,000 households through a combination of mail and private carrier delivery. In addition, future opportunities exist to expand the program to include the total 1.7 million households in the Detroit market. Gary Mulloy, ADVO's Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , said, "The establishment of this second mailing program in Detroit is in direct response to interest from major clients in utilizing our targeted distribution capabilities for their advertising on the weekend. In addition to offering existing clients this additional frequency, we can now also offer our capabilities to clients who traditionally prefer weekend in-home dates. Our Strategic Business Development team continues to develop growth opportunities for our business in the areas of additional mailing dates Mailing Date A specific date set for the mailing of certain material to security holders such as interim reports, proxy material and dividend checks. , newspaper partnerships, and acquisitions." ADVO is the nation's largest full-service targeted direct mail marketing services company with annual revenues of over $1 billion. The Company's core ShopWise branded shared mail program is distributed nationally to approximately 60 million households weekly. Approximately 30 million additional households can be reached, on a shared mail basis, through ADVO's National Network Extension (A.N.N.E.). Additionally, the Company's consumer web site, ShopWise.com, provides targeted Internet access See how to access the Internet. to consumers. ADVO's SuperCoups subsidiary produces a direct mail-based advertising solution for local neighborhood businesses in an envelope format. ADVO has 21 mail processing facilities and 60 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Connecticut Windsor was the first English settlement in the State of Connecticut, the 5th Colony to receive Statehood in the United States of America. Windsor is a suburban community in Hartford County, adjacent to the north to Connecticut's Capital, Hartford, with a relatively diverse 06095. The Company can be visited at its Web site at www.advo.com. This report contains certain forward looking statements regarding the Company's results of operations and financial position within the meaning of Sections 21E of the Securities Exchange Act of 1934, as amended a·mend v. a·mend·ed, a·mend·ing, a·mends v.tr. 1. To change for the better; improve: amended the earlier proposal so as to make it more comprehensive. 2. . Such forward looking statements are based on current information and expectations and are subject to risks and uncertainties which would cause the Company's actual results to differ materially from those in the forward looking statements. Such risks and uncertainties include, but are not limited to: changes in customer demand and pricing; the possibility of consolidation throughout the retail sector; the impact of economic conditions on retail advertising spending; postal and paper prices; possible governmental regulation or legislation affecting aspects of the Company's business; the efficiencies achieved with technology upgrades; the amount of shares the Company will repurchase re·pur·chase tr.v. re·pur·chased, re·pur·chas·ing, re·pur·chas·es To buy (something) again. n. The act of buying something that one previously sold or owned. Noun 1. in the future under its buyback Buyback The buying back of outstanding shares (repurchase) by a company in order to reduce the number of shares on the market. Companies will buyback shares either to increase the value of shares still available (reducing supply), or to eliminate any threats by shareholders who may program; fluctuations in interest rates related to the outstanding debt and other general economic factors. |
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