ADVO Announces Establishment Of A Second Weekly Mailing Program In Las Vegas.

Business Editors

WINDSOR, Conn.--(BUSINESS WIRE)--June 6, 2000

ADVO, Inc. (NYSE: AD), today announced it will launch a new weekend mailing program in the Las Vegas, Nevada market beginning early-July 2000. The mailing will be delivered weekly to approximately 500,000 households on Friday and Saturday, and will be in addition to ADVO's existing mid-week shared mail program. As was true with its recently established, highly successful second mailing program in Albuquerque, the new program in Las Vegas will benefit from the participation of over two dozen retailers, both national and local. This marks the second additional mailing initiative ADVO has established this year, and the Company is actively pursuing opportunities to establish programs in other markets around the country.

Gary Mulloy, ADVO's Chairman and Chief Executive Officer stated, "We are extremely pleased to announce our second additional mailing program this year. This new program in Las Vegas enables us to offer our targeted distribution capabilities to categories of clients who have traditionally preferred weekend in-home dates. Las Vegas is one of our strongest markets, and in partnership with several major retailers, we expect our new weekend shared mail package will be an extremely effective and efficient advertising vehicle that will benefit advertisers and consumers alike."

ADVO is the nation's largest full-service targeted direct mail marketing services company with annual revenues of over $1 billion. ADVO specializes in shared and solo direct mail services and provides customized Microtargeting(R) solutions at an affordable price for its clients' print advertising needs. The Company's core shared mail program is distributed nationally to approximately 60 million households weekly. An additional 28.5 million households can be reached, on a shared mail basis, through ADVO's National Network Extension (A.N.N.E.). ADVO's wholly owned subsidiary, MailCoups, Inc., produces Super Coups, a cost-effective, direct mail-based advertising solution for local neighborhood businesses which utilizes an envelope format. ADVO has 20 mail processing facilities and 65 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Connecticut 06095. The Company can be visited at its Web site at www.advo.com. The forward-looking statements in this report are based upon current information and expectations and are subject to risks and uncertainties in the Company's operations and business environment. Such risks and uncertainties include, but are not limited to, changes in customer demand and pricing, the possibility of consolidation throughout the retail sector, postal and paper prices, the efficiencies achieved with technology upgrades, and other general economic factors.