ADVO Announces Acquisition; Strengthens Strategic Position in Small-Client Market.WINDSOR Windsor, British royal family Windsor (wĭn`zər), family name of the royal house of Great Britain. The name Wettin, family name of Albert of Saxe-Coburg-Gotha, consort of Queen Victoria, was changed to Windsor by George V in 1917. , Conn.--(BUSINESS WIRE)--March 3, 1998--ADVO, Inc. (NYSE NYSE See: New York Stock Exchange :AD) today announced the acquisition of The Mailhouse, Inc., a cooperative coupon envelope mail company headquartered in Avon Avon, former county, England Avon, former county, SW England, bordering the Severn estuary and the Bristol Channel. Created in 1974 from S Gloucestershire, Bristol, and N Somerset. , Mass. The company will be renamed MailCoups, Inc. and will operate as a subsidiary reporting directly to ADVO's C.E.O. Terms of the acquisition were not disclosed. The Mailhouse, Inc. operating under the trade name of Super Coups, is a leader in creating and distributing attractive, cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. targeted coupons in a distinct envelope format for local neighborhood merchants via a national network of franchise owners. Super Coups currently has over 290 franchise units in 26 states and directly employs 185 people. Its current management team will continue to operate the business. Super Coups can be vistied at its Web site at www.supercoups.net. Robert "Kam" Kamerschen, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ADVO, commented, "In addition to its strong and innovative reputation, Super Coups has a highly attractive infrastructure, including in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. graphic design, production and mailing capabilities, that is designed primarily to service local retailers' targeted advertising needs in an effective and efficient manner. The acquisition of Super Coups will help ADVO strengthen its focus on the growing small business market in a manner that leverages our core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
ADVO is the nation's largest full-service targeted direct mail marketing services company with annual revenues of over $1 billion. ADVO specializes in shared and solo direct mail services and provides customized Microtargeting(R) solutions at an affordable price for its clients' print advertising needs. The company's Mailbox A simulated mailbox in the computer that holds e-mail messages. Mailboxes are stored on disk as a file of messages, a database of messages or as an individual file for each message. The standard mailboxes are usually In, Out, Trash and Junk (Spam). Values(R) branded shared mail program is distributed nationally to approximately 60 million households weekly. An additional 17 million households can be reached on a shared mail basis through ADVO's National Network Extension (ANNE). ADVO has 19 mail processing facilities and 65 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Conn. 06095. The company can be visited at its Web site at www.advo.com. CONTACT: ADVO, Inc. Julie Abraham (860) 285-6391 |
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