ADVO And Denver Post Agree to Joint Advertising Distribution Program.

WINDSOR, Conn.--(BUSINESS WIRE)--Sept. 20, 1999--

ADVO, Inc. (NYSE: AD), the nation's largest targeted direct mail marketing company, today announced it will join with The Denver Post, Colorado's largest newspaper, to offer clients a new, integrated print advertising distribution product.

The new initiative is designed to offer clients a combination of targeted direct mail and newspaper advertising distribution. The Denver program is scheduled to begin in January 2000. The program marks the first of several newspaper partnerships ADVO plans to establish in major markets going forward. The company recently established a new, stand-alone Strategic Business Development group to actively pursue such initiatives.

"As the nation's largest single distributor of targeted print advertising, we believe this program with The Denver Post represents an excellent opportunity to begin expanding our product offerings within and beyond the mailbox," said Gary M. Mulloy, ADVO's Chairman and Chief Executive Officer. "In addition to offering our clients enhanced distribution of our advertising package, this will help us expand our business base, thus growing our revenues and profits. It will also enable us to maximize our unparalleled targeting and distribution capabilities."

Under the agreement, both companies will combine their clients' promotions into a new single package under ADVO's brand name. The new package replaces the Denver Post Local Values product and will be targeted to consumers through a combination of direct mail and newspaper distribution.

"This enhanced distribution program with ADVO will enable our clients to maximize the power of each media vehicle's distribution," said Dean Singleton, Chairman of the Board of The Denver Post Corporation. "By blending our companies' products into a single targeted distribution vehicle, we will be able to further enhance the coverage and content of the package for all of our clients, while ensuring that they receive the most cost-effective, targeted distribution possible."

The Denver Post is the largest circulated newspaper in Colorado. In the most recent ABC Publisher's Statement (March 1999), Post circulation reached all-time highs with 370,423 paid daily and Sunday paid circulation of 523,324. The Denver Post launched its own expanded distribution program to reach non-subscribers in the six-county Denver metro market with its Local Values direct mail advertising package in September of 1997. This new joint distribution agreement now links the strengths of Colorado's leading newspaper with the nation's leading provider of direct mail services.

ADVO is the nation's largest full-service targeted direct mail marketing services company with annual revenues of over $1 billion. ADVO specializes in shared and solo direct mail services and provides customized Microtargeting(R) solutions at an affordable price for its clients' print advertising needs. The Company's Mailbox Values(R) branded shared mail program is distributed nationally to approximately 60 million households weekly. An additional 24 million households can be reached on a shared mail basis through ADVO's National Network Extension (ANNE). ADVO's wholly-owned subsidiary, MailCoups, Inc., produces Super Coups, a cost-effective, direct mail-based advertising solution for local neighborhood businesses which utilizes an envelope format. ADVO has 20 mail processing facilities and 65 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Connecticut 06095. The Company can be visited at its Web site at www.advo.com.