ADVO's Super Coups is Ranked No. 1 Advertising Services Franchise in U.S. by Entrepreneur Magazine.Business Editors AVON, Mass.--(BUSINESS WIRE)--Dec. 21, 1999 ADVO, Inc. (NYSE NYSE See: New York Stock Exchange : AD) subsidiary, Super Coups, secured the top spot among advertising services franchises in Entrepreneur entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise. magazine's annual "Franchise 500" listing, ADVO officials announced today. The number one ranking marks the first time Super Coups, a leading co-op direct mail coupon company that primarily serves the advertising needs of small neighborhood businesses, has unseated its chief rival's perennial perennial, any plant that under natural conditions lives for several to many growing seasons, as contrasted to an annual or a biennial. Botanically, the term perennial hold on the position. The rankings appear in the magazine's January 2000 issue. "We are honored hon·or n. 1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate. 2. a. Good name; reputation. b. by Entrepreneur's prestigious designation which recognizes the results of Super Coups' significant investment over the past three years in its franchise system, product offerings and entire service delivery process," said Gary M. Mulloy, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ADVO, Inc., Super Coups' parent company. "Super Coups is a different company today than it was three years ago," said Don McKenzie Don McKenzie may refer to:
Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the promotions - tools typically reserved for these merchants' larger competitors." Don McKenzie said the company's success is related directly to its relationship with its franchise owners and its purchase by ADVO in 1998. "ADVO's acquisition of Super Coups fosters the expansion of our franchise system, gives us the resources to expand the manufacturing infrastructure and positions us for long-term success," said McKenzie. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. McKenzie, the company's move to the top industry ranking reflects its three-year turnaround Turnaround A situation where a company that has had poor performance for an extended period of time experiences a positive reversal. Notes: A speculator may profit from a turnaround if he or she accurately anticipates the improvement of a poorly performing company. and comes on the heels of a rapid expansion of Super Coups and its product offerings. Over the last three years, Super Coups has:
- Increased overall franchisee satisfaction levels by 50 percent.
- Established an Intranet site to help franchisees more effectively
process orders, proof coupons online, ship products on time and
have access to sales and corporate information.
- Forged an agreement with CoolSavings, the top-rated Internet
coupon Web site, to provide consumers with convenient online
access to coupons from Super Coups' neighborhood merchants and
service providers throughout the country.
- Significantly extended its nationwide franchise network through a
deal with Cosmos Broadcasting of Greenville, SC, one of the
nation's leading regional broadcasting companies and a subsidiary
of The Liberty Corp. (NYSE: LC). Under the agreement, Cosmos will
open Super Coups franchises in 23 new cities by 2002.
- Converted six independent coupon distributors into Super Coups
franchises and sold its 400th franchise unit.
He also added that in 2000, Super Coups plans to continue expanding its number of franchise units and the territories they cover, while also increasing mailing frequency. Entrepreneur's "Franchise 500" is one of the most comprehensive and prestigious franchise rankings in the world. The rankings are based on several factors, including the financial strength and stability of the franchise, and the system's growth rate and size. Entrepreneur also factors in how long a company has been in business, the length of time it has been franchising, start-up costs, litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. history, percentage of terminations and whether the company provides financing. About ADVO/Super Coups ADVO is the nation's largest targeted direct mail marketing services company with annual revenues of over $1 billion. ADVO specializes in shared and solo direct mail services and provides customized targeting solutions at an affordable price for its clients' print advertising needs. The company is based in Windsor, Connecticut Windsor was the first English settlement in the State of Connecticut, the 5th Colony to receive Statehood in the United States of America. Windsor is a suburban community in Hartford County, adjacent to the north to Connecticut's Capital, Hartford, with a relatively diverse . Super Coups, ADVO's subsidiary, is one of the nation's premier co-op, direct mail franchise organizations. Headquartered in Avon, Massachusetts Avon is a town in Norfolk County, Massachusetts, United States. The population was 4,443 at the 2000 census. History Avon was first settled in 1700. It was originally known as East Stoughton, and was a part of Stoughton upon the founding of that town. , Super Coups is focused on serving the needs of the small business market. In addition to co-op direct-mail coupons, Super Coups has also developed integrated marketing options involving both Internet and television promotions, and geo-demographic targeting that are designed to deliver bottom-line results for small businesses. Super Coups is the trademarked brand name under which MailCoups, Inc. does business. |
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