ADVO's Super Coups and CoolSavings.com Announce National Rollout of Targeted Internet Coupon Program for Local Businesses.WINDSOR Windsor, British royal family Windsor (wĭn`zər), family name of the royal house of Great Britain. The name Wettin, family name of Albert of Saxe-Coburg-Gotha, consort of Queen Victoria, was changed to Windsor by George V in 1917. , Conn.--(BUSINESS WIRE)--Aug. 24, 1999-- ADVO, Inc.'s (NYSE NYSE See: New York Stock Exchange : AD), subsidiary Super Coups, the leading direct mail coupon company that primarily serves the advertising needs of small neighborhood businesses and CoolSavings(R) (coolsavings.com inc.), a leading destination for consumer savings and a pioneering direct marketing service for advertisers, today announced the national launch of a co-branded, targeted local coupon Web site. The site, accessible through www.coolsavings.com, will provide consumers with convenient online access to coupons from neighborhood merchants and service providers throughout the country. The national rollout follows a successful pilot program between the two companies in Boston Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. this past spring. "This agreement with CoolSavings enables Super Coups to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems its local merchants and service providers with an Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the strategy often reserved for wide-scale national campaigns," said Gary Mulloy, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ADVO, Super Coups' parent company. "CoolSavings' existing traffic and established marketing capabilities provide our small business owners with access to an extensive member database of potential shoppers, and the tracking capabilities to accurately measure the success of the offers they have posted," said Don McKenzie Don McKenzie may refer to:
"Super Coups provides CoolSavings with an established network of neighborhood-level merchants and service providers that we can leverage to give our members one-stop Internet access See how to access the Internet. to an array of savings from many of the local and national stores where they shop everyday," said Steven M. Golden, chairman and CEO of coolsavings.com inc. The national initiative will enable Super Coups' local business clients in 32 states to post electronic and printed coupon offers on a co-branded, locally-focused Web site. Coupons may be printed directly from a consumer's home or office PC and redeemed re·deem tr.v. re·deemed, re·deem·ing, re·deems 1. To recover ownership of by paying a specified sum. 2. To pay off (a promissory note, for example). 3. offline at the merchant's place of business, or on the Internet, if the merchant has an e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. site. With CoolSavings' proprietary technology, merchants are able to target individual members based on their geographic and household demographic information. This way, consumers can quickly find offers from merchants and service providers in their neighborhood that are relevant to their shopping interests. In addition, CoolSavings will help Super Coups' clients track which offers are most effective in driving sales, and subsequently gain feedback for future offers and promotions. Promotion of CoolSavings will appear on Super Coups' co-op direct mail envelopes and in special envelope inserts for over 55 million Super Coups local mailings throughout the coming year. In addition, in-store promotions will be used to publicize pub·li·cize tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es To give publicity to. publicize or -cise Verb [-cizing, -cized] the Web site. CoolSavings' new SavingsCenter software, available in Q4 '99 and implemented nationally in early 2000, will further empower Super Coups' merchants by enabling them to create, track and maintain their coupon offers from the convenience of their own computers. Clients will be able to determine which offers are working best, time online offers to coincide with direct mail campaigns, or change offers based on clipper clipper, type of sailing ship, designed for speed. Long and narrow, the clipper had the greatest beam aft of the center; the bow cleaved the waves; and the ship carried, besides topgallant and royal sails, skysails and moonrakers—a veritable cloud of sails. feedback. "CoolSavings is dedicated to providing affordable, convenient and lasting values by helping retailers and service providers foster one-to-one marketing relationships with our members," said Mr. Golden. "The Super Coups agreement as well as other local market initiatives currently underway give greater depth to CoolSavings' product offerings and help to create a more meaningful shopping experience for our members." About ADVO/Super Coups ADVO is the nation's largest targeted direct mail marketing services company with annual revenues of over $1 billion. ADVO specializes in shared and solo direct mail services and provides customized targeting solutions at an affordable price for its clients' print advertising needs. The company is based in Windsor, Connecticut Windsor was the first English settlement in the State of Connecticut, the 5th Colony to receive Statehood in the United States of America. Windsor is a suburban community in Hartford County, adjacent to the north to Connecticut's Capital, Hartford, with a relatively diverse . ADVO's subsidiary Super Coups is one of the nation's premier co-op, direct mail franchise organizations. Headquartered in Avon, Massachusetts Avon is a town in Norfolk County, Massachusetts, United States. The population was 4,443 at the 2000 census. History Avon was first settled in 1700. It was originally known as East Stoughton, and was a part of Stoughton upon the founding of that town. , Super Coups is focused on serving the needs of the small business market. In addition to co-op direct-mail coupons, Super Coups has also developed integrated marketing options involving both Internet and television promotions, and geo-demographic targeting which are designed to deliver bottom-line results for small businesses. Super Coups is the trademarked brand name under which MailCoups, Inc. does business. About CoolSavings Launched in February 1997, CoolSavings is a leading destination for consumer savings, and has been a pioneering direct marketing service to more than 170 national and local retailers, manufacturers, restaurants, travel providers, online merchants and service firms. CoolSavings offers a range of incentive and promotional strategies including targeted coupons and email, rebates, savings notices, samples, gift certificates, and trial offers. The company is committed to providing retailers with effective online marketing solutions that foster personal relationships with consumers. Today, with more than 3.5 million registered members(1) and 2.3 million registered households, CoolSavings is rated in the July 1999 Media Metrix report as the 10th most frequently visited shopping site on the Internet. (1) More than one person in a household can register as a CoolSavings member. |
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