ADVO's Super Coups Continues Rapid Growth.Business Editors WINDSOR, Conn.--(BUSINESS WIRE)--Jan. 11, 2000 Acquisition Of Yellow Jacket yellow jacket: see wasp. yellow jacket Any of 35–40 species (genus Dolichovespula or Vespula) of social wasps, principally of the Northern Hemisphere, named for the black bands on its yellow abdomen. Franchise Corp., One Of The Top Co-Op Direct Mail Franchise Firms In U.S., Continues Super Coups' National Expansion Officials of ADVO, Inc.'s (NYSE NYSE See: New York Stock Exchange :AD) subsidiary, Super Coups, a leading co-op direct mail coupon company, today announced that it has acquired Yellow Jacket Franchise Corp.'s franchise system, one of the top co-op direct mail franchise companies in the U.S. As part of the transaction, Yellow Jacket's franchise system, with franchises located in California, Arizona, and Nevada, will become part of the Super Coups system. The move comes on the heels of another major expansion initiative in which The Liberty Corp.'s (NYSE:LC) subsidiary, Cosmos cosmos (kŏz`məs), any plant of the tropical American genus Cosmos of the family Asteraceae (aster family). C. bipinnatus, Broadcasting, acquired 23 Super Coups franchise territories in the Southeastern United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "We are pleased to announce this acquisition and excited to welcome the Yellow Jacket franchisees to the Super Coups team," said Gary Mulloy, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ADVO, Super Coups' parent company. "The purchase of Yellow Jacket continues a period of dramatic growth for Super Coups over the past three years and expands the company's presence in the Western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River West Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century ." "Acquiring Yellow Jacket is important for Super Coups because we have been very focused on growing our business in the West," said Don McKenzie Don McKenzie may refer to:
McKenzie also said that Bob Philpott, Yellow Jacket's president and CEO, will join Super Coups as the business development manager for Western markets. "An added benefit of this agreement is that Bob Philpott will join Super Coups' management team," McKenzie said. "His years of experience and extensive knowledge of the direct mail franchising industry will be a major asset for our company." "This is a very exciting opportunity for me and the Yellow Jacket franchisees because Super Coups is such a dynamic and growing company," Philpott said. "Super Coups' integrated marketing approach--combining targeted direct mail, and television and Internet promotions--will allow us to serve our customers' needs as never before." About ADVO/Super Coups ADVO is the nation's largest targeted direct mail marketing services company with annual revenues of over $1 billion. ADVO specializes in shared and solo direct mail services and provides customized targeting solutions at an affordable price for its clients' print advertising needs. The company is based in Windsor, Connecticut Windsor was the first English settlement in the State of Connecticut, the 5th Colony to receive Statehood in the United States of America. Windsor is a suburban community in Hartford County, adjacent to the north to Connecticut's Capital, Hartford, with a relatively diverse . ADVO's subsidiary Super Coups is one of the nation's premier co-op, direct mail franchise organizations. Headquartered in Avon, Massachusetts Avon is a town in Norfolk County, Massachusetts, United States. The population was 4,443 at the 2000 census. History Avon was first settled in 1700. It was originally known as East Stoughton, and was a part of Stoughton upon the founding of that town. , Super Coups is focused on serving the needs of the small business market. In addition to co-op direct mail coupons, Super Coups has also developed integrated marketing options involving both Internet and television promotions, and geo-demographic targeting that are designed to deliver bottom-line results for small businesses. The company was recently ranked as the No. 1 advertising services franchise company by Entrepreneur magazine Entrepreneur Magazine is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. This magazine is published monthly, with a total of 12 issues annually. (No special extra issues are published. . Super Coups is the trademarked brand name under which MailCoups, Inc. does business. |
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