ADVO's Super Coups Announces One of the Nation's Leading Regional Broadcasting Companies to Join Its Franchise Network.

WINDSOR, Conn.--(BUSINESS WIRE)--Nov. 10, 1999--

The Liberty Corp.'s Cosmos Broadcasting

w extension of its nationwide franchise network through a deal with Cosmos Broadcasting of Greenville, SC, oas acquired Super Coups of Augusta, GA, and plaiated television stations, will become Super Coand CEO of ADVO, Super Coups' parent company. "Wrect mail, an online couponing partnership with coolsavings.com - the 9th most frequently visited shopping s think entry into the direct mail couponing busiosmos is excited about entering this business." owners, along with certain assets from SARB Media, Super Coups of Augusta's parent company. Cosmos Broadcas2. Blaine Bailey and Rick Donaldson, the currentn," said Don McKenzie, President and CEO of Sup. The acquisition continues a trend of media companies purchasing Super Coups franchises because they want tability to serve our clients to ensure that theenues of over $1 billion. ADVO specializes in shared and solo direct mail services and provides customized t ADVO's subsidiary Super Coups is one of the nation's premier co-op, direct mail franchise organizationsco-op direct-mail coupons, Super Coups has also Super Coups is the trademarked brand name undeincluding seven NBC affiliates (WALB-TV, AlbanyKAIT-TV, Jonesboro, Ark.; WLOX-TV, Biloxi, Miss. TEN, a video production facility; and Broadcast Merchandising Corporation, a professional broadcast equipmen 1998 were $584 million. The company is headquartered in Greenville, S.C.