ADVO's President Resigns.

Business Editors

WINDSOR, Conn.--(BUSINESS WIRE)--April 19, 2001

ADVO, Inc. (NYSE: AD) announced today that Beth Bronner, the Company's President and COO, has resigned to explore other opportunities. Gary Mulloy, the Company's Chairman and CEO, will assume the day-to-day responsibilities of this role. No replacement has been named at this time. Ms. Bronner stated, "Despite my decision to leave, I agree with ADVO's overall direction and continue to believe in the strength of its business model. I wish Gary, his management team, and all ADVO associates continued growth and success."

ADVO is the nation's largest full-service targeted direct mail marketing services company with annual revenues of over $1 billion. The Company's core ShopWise branded shared mail program is distributed nationally to approximately 60 million households weekly. Approximately 30 million additional households can be reached, on a shared mail basis, through ADVO's National Network Extension (A.N.N.E.). Additionally, the Company's consumer web site, ShopWise.com, provides targeted Internet access to consumers. ADVO's subsidiary, MailCoups, Inc., produces Super Coups, a direct mail-based advertising solution for local neighborhood businesses in an envelope format. ADVO has 21 mail processing facilities and 60 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Connecticut 06095. The Company can be visited at its Web site at www.advo.com.