ADVO'S Super Coups and coolsavings.com To Launch Local Coupon Website.CHICAGO, IL--(BUSINESS WIRE)--March 30, 1999-- June Nationwide Rollout Will Give Consumers Free Access to Coupons From Both Local and National Merchants Across the U.S. ADVO, Inc. (NYSE NYSE See: New York Stock Exchange : AD), the nation's largest targeted direct mail marketing company, and CoolSavings (coolsavings.com inc.), the leader in targeted coupons and sales promotions for the Internet, announced today that they will jointly test market a co-branded local coupon Web site beginning April 1st. The partnership will be conducted between CoolSavings and ADVO's Super Coups subsidiary, one of the nation's premier co-op, direct mail coupon companies that primarily serves the advertising needs of small neighborhood businesses. A nationwide rollout is slated for mid-June after a two-month test in the Boston area. The new site, which will be co-branded with both the Super Coups and CoolSavings logos, will allow consumers to visit www.coolsavings.com to download coupons from neighborhood merchants throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. as well as from CoolSavings' extensive list of national retailers and e-commerce merchants. The agreement gives CoolSavings another local component to their Web site and greatly expands the exposure of Super Coups' merchants to a large audience of online shoppers. "The relationship with Super Coups provides CoolSavings with the opportunity to tap into a successful neighborhood-level co-op direct mail coupon franchise," said Steven M. Golden, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of coolsavings.com inc. "coolsavings.com is recognized as the leading destination Web site for savings, offering valuable discounts that can be used both online and in traditional brick and mortar See bricks and mortar. stores from over 60 recognized national retailers such as JCPenney, Chuck E. Cheese's <noinclude></noinclude> Chuck E. Cheese's is a chain of family entertainment centers. The concept centers around a basic sit-down pizza restaurant, complemented by arcade games, small rides, animatronic characters, and other popular diversions for young , Kids"R"Us, Kmart, Radio Shack See RadioShack. , eToys, and barnesandnoble.com. By teaming with Super Coups we can offer added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
"This agreement gives Super Coups' merchants a unique opportunity to market their goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. to CoolSavings' growing base of over 2.5 million registered members," said Don McCombs, Chief Financial Officer of ADVO, Inc., Super Coups' parent company. "Given CoolSavings' existing traffic and online marketing capabilities, the agreement will make it even easier for consumers to find Super Coups' merchants' coupons online. In addition, CoolSavings' patented targeting and tracking capabilities will accurately measure, in real-time, the number of clips per offer as well as provide a detailed profile of the clippers, which can then be used to help tailor future offers." Under terms of the agreement, Super Coups' neighborhood-oriented small business clients will have the opportunity to post electronic and printed coupons on a custom-built, locally-focused Web site accessible from the CoolSavings Web site home page. These coupons may be printed directly from the consumer's home or office PC and redeemed re·deem tr.v. re·deemed, re·deem·ing, re·deems 1. To recover ownership of by paying a specified sum. 2. To pay off (a promissory note, for example). 3. at the merchant's place of business, or on the Internet, if the merchant has an e-commerce Web site. With CoolSavings' unique ability to target members based on an individual zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. as well as a registration profile, consumers can quickly find offers that are relevant to their local neighborhood and responsive to their profile or shopping interests. In addition, since each clipped coupon has unique bar and offer codes, Super Coups' small business clients will be able to track which offers are effective in driving sales, and subsequently consult with customers on follow-up promotions. CoolSavings' patented system can also enable Super Coups' customers to limit the printing of an individual offer to one coupon per household, if the advertiser desires. Local coupons will carry both the CoolSavings and Super Coups logos and promotion of CoolSavings will appear on Super Coups' co-op direct-mail envelopes and in special envelope inserts. "This agreement with CoolSavings is another example of Super Coups' cost-effective integrated advertising solutions that are focused on delivering greater bottom-line results for our customers," said Don McKenzie Don McKenzie may refer to:
n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. and response." "CoolSavings is committed to providing affordable, convenient and incomparable (mathematics) incomparable - Two elements a, b of a set are incomparable under some relation <= if neither a <= b, nor b <= a. values by building lasting relationships between our advertisers and members," said Golden. "Through Super Coups and other local market initiatives now underway, we are truly becoming the destination site for savings in all shopping venues both locally and on a national level." About ADVO/Super Coups ADVO is the nation's largest targeted direct mail marketing services company with annual revenues of over $1 billion. ADVO specializes in shared and solo direct mail services and provides customized Microtargeting(R) solutions at an affordable price for its clients' print advertising needs. The company is based in Windsor, Connecticut Windsor was the first English settlement in the State of Connecticut, the 5th Colony to receive Statehood in the United States of America. Windsor is a suburban community in Hartford County, adjacent to the north to Connecticut's Capital, Hartford, with a relatively diverse . ADVO's subsidiary Super Coups is one of the nation's premier co-op, direct mail franchise organizations. Headquartered in Avon, Massachusetts Avon is a town in Norfolk County, Massachusetts, United States. The population was 4,443 at the 2000 census. History Avon was first settled in 1700. It was originally known as East Stoughton, and was a part of Stoughton upon the founding of that town. , Super Coups is focused on serving the needs of the small business market. In addition to co-op direct-mail coupons, Super Coups has also developed integrated marketing options involving both Internet and television promotions, which are designed to deliver bottom-line results for small businesses. Super Coups is the trademarked brand name under which MailCoups, Inc. does business. About CoolSavings Since its launch in March 1997, coolsavings.com has been the leading provider of Internet-based coupon and sales promotion services, offering a broad range of programs from hundreds of national and local retailers, manufacturers, restaurants, travel providers, online retailers and service firms. Today, with more than 2.5 million registered members, coolsavings.com is rated by MediaMetrix among the Top 10 most frequently visited shopping sites on the Internet. For an independent assessment of this agreement, contact James McQuivey, a senior analyst of online retail strategies for Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
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