ADVO'S Super Coups To Offer Small Businesses Advanced Geo-demographic Targeting Capabilities; Software Provides Local Retailers With Unprecedented Targeted Marketing Capabilities.WINDSOR, Conn.--(BUSINESS WIRE)--Aug. 19, 1999-- ADVO, Inc. (NYSE NYSE See: New York Stock Exchange : AD), the nation's largest targeted direct mail marketing company, announced today that its Super Coups subsidiary has now made Targeter EXPRESS(TM), a state-of-the-art software program, available to its franchisees. This will enable Super Coups franchisees to offer their small business customers the ability to target their advertising to consumers using advanced geo-demographic information. The innovative Targeter EXPRESS(TM) targeting software combines household cluster information, demographic data, and mapping expertise, enabling small businesses to expand existing markets and pinpoint new, high-growth markets. Super Coups is one of the nation's leading co-op direct mail organizations specializing in small business clients. "With Targeter EXPRESS, Super Coups now gives small, neighborhood businesses unique access to the sophisticated targeting tools typically used only by these clients' larger competitors," said Gary Mulloy, Chairman and Chief Executive Officer of ADVO, Inc. "When we acquired Super Coups last year, one of our objectives was to help it use innovative technology to further serve its small business clients. We believe Targeter EXPRESS will help achieve this goal." The Targeter EXPRESS software was designed and developed by Tactician Corporation, utilizing the expertise of ADVO; Claritas, Inc., one of the most respected sources of precision marketing solutions; and Geographic Data Geographic data is about much more than electronic pictures of maps. The geographic data that describes our world allows for city planning, flood prediction and relief, emergency service routing, environmental assessments, wind pattern monitoring and many other applications. Technology, Inc., one of the nation's premier map databases. "Our new targeting capabilities are just another example of Super Coups' continuing efforts to help our small business customers maximize their advertising dollars and reach," said Don McKenzie Don McKenzie may refer to:
"Our approach is to blend targeting technology into the whole process of purchasing media," said Tony Buxton, President and Chief Executive Officer of Tactician. "This partnership with Super Coups makes the targeting and purchasing of media a friction-free transaction that allows businesses to react more quickly to the marketplace and to boost the effectiveness of their advertising expenditures." Buxton said the software offers a unique "wizard Instructional help in an application or system development environment that guides the user through a series of multiple choice questions to accomplish a task. For the most part, wizards are more effective than the help menus found in most applications, which often border on the atrocious. " interface which helps small businesses tailor A tailor is a person whose occupation is to sew menswear style jackets and the skirts or trousers that go with them. Although the term dates to the thirteenth century, tailor their advertising campaign based on industry-specific business rules and proven marketing campaign models. Using an explorer-type interface, Super Coups' franchisees can visually demonstrate the impact of marketing programs to advertisers through street-level maps which allow them to accurately define and visualize their advertising campaigns. "This ability to precision-target co-op direct mail coupons, coupled with Super Coups' cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. network and cable TV opportunities, allows our franchisees to offer their small business customers integrated, market-focused and cost-effective advertising solutions that are unsurpassed in our industry," McKenzie said. Super Coups is one of the nation's premier co-op, direct mail franchise organizations. Headquartered in Avon, Massachusetts Avon is a town in Norfolk County, Massachusetts, United States. The population was 4,443 at the 2000 census. History Avon was first settled in 1700. It was originally known as East Stoughton, and was a part of Stoughton upon the founding of that town. , Super Coups is an industry leader, providing small, entrepreneurial en·tre·pre·neur n. A person who organizes, operates, and assumes the risk for a business venture. [French, from Old French, from entreprendre, to undertake; see enterprise. businesses with an integrated advertising solution combining the power of direct mail with television and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the promotions to deliver bottom-line results. Super Coups, the name under which MailCoups, Inc. does business, is a wholly-owned subsidiary of Windsor, Connecticut-based ADVO, Inc., the nation's largest targeted direct mail marketing services company. Tactician Corporation, headquartered in Andover, Massachusetts Massachusetts (măsəch  `sĭts), most populous of the New England states of the NE United States. , is the leading worldwide developer and supplier of global micro-marketing solutions for sales, marketing, and business planning. Tactician software and data are available for all Windows operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. . ADVO is the nation's largest full-service targeted direct mail marketing services company with annual revenues of over $1 billion. ADVO specializes in shared and solo direct mail services and provides customized Microtargeting(R) solutions at an affordable price for its clients' print advertising needs. The Company's Mailbox A simulated mailbox in the computer that holds e-mail messages. Mailboxes are stored on disk as a file of messages, a database of messages or as an individual file for each message. The standard mailboxes are usually In, Out, Trash and Junk (Spam). Values(R) branded shared mail program is distributed nationally to approximately 60 million households weekly. An additional 24 million households can be reached on a shared mail basis through ADVO's National Network Extension (ANNE). ADVO's wholly-owned subsidiary, MailCoups, Inc., produces Super Coups, a cost-effective, direct mail-based advertising solution for local neighborhood businesses in an envelope format. ADVO has 20 mail processing facilities and 65 sales offices nationwide. ADVO's corporate headquarters are located at One Univac Lane, Windsor, Connecticut Windsor was the first English settlement in the State of Connecticut, the 5th Colony to receive Statehood in the United States of America. Windsor is a suburban community in Hartford County, adjacent to the north to Connecticut's Capital, Hartford, with a relatively diverse 06095. The Company can be visited at its Web site at www.advo.com. |
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