ADVO'S Super Coups To Offer Small Businesses Advanced Geo-demographic Targeting Capabilities; Software Provides Local Retailers With Unprecedented Targeted Marketing Capabilities.

WINDSOR, Conn.--(BUSINESS WIRE)--July 22, 1999--

ADVO, Inc., the nation's largest targeted direct mail marketing company, announced today that its Super Coups subsidiary has now made Targeter EXPRESS(TM), a state-of-the-art software program, available to its franchisees. This will enable Super Coups franchisees to offer their small business customers the ability to target their advertising to consumers using advanced geo-demographic information. The innovative Targeter EXPRESS(TM) targeting software combines household cluster information, demographic data, and mapping expertise, enabling small businesses to expand existing markets and pinpoint new, high-growth markets. Super Coups is one of the nation's leading co-op direct mail organizations specializing in small business clients.

"With Targeter EXPRESS, Super Coups now gives small, neighborhood businesses unique access to the sophisticated targeting tools typically used only by these clients' larger competitors," said Gary Mulloy, Chairman and Chief Executive Officer of ADVO, Inc. "When we acquired Super Coups last year, one of our objectives was to help it use innovative technology to further serve its small business clients. We believe Targeter EXPRESS will help achieve this goal."

The Targeter EXPRESS software was designed and developed by Tactician Corporation, utilizing the expertise of ADVO; Claritas, Inc., one of the most respected sources of precision marketing solutions; and Geographic Data Technology, Inc., one of the nation's premier map databases.

"Our new targeting capabilities are just another example of Super Coups' continuing efforts to help our small business customers maximize their advertising dollars and reach," said Don McKenzie, Presid available to national clients as well in orderExecutive Officer of Tactician. "This partnership with Super Coups makes the targeting and purchasing of media a friction-free transaction that allows businesses to reacsing an explorer-type interface, Super Coups' f "This ability to precision-target co-op direct mail coupons, coupled with Super Coups' cost-effective network and cable TV opportunities, allows our franchisees to n industry leader, providing small, entrepreneurial businesses with an integrated advertising solution combining the power of direct mail with television and Internet prochusetts, is the leading worldwide developer anion's largest full-service targeted direct mail ble price for its clients' print advertising needs. The Company's Mailbox Values(R) branded shared mail program is distributed nationally to approximately 60 million households weekly. An additional 24 million households can be reached on envelope format. ADVO has 20 mail processing om.