ADVISORY/truth Unveils Most Thought-Provoking Spot To Date.

Business Editors

ADVISORY...

NEW YORK--(BUSINESS WIRE)--July 8, 2003

       WHO: truth(R), the American Legacy Foundation's largest
            national smoking prevention campaign for teens in U.S.
            history.

      WHAT: truth(R) will unveil its most thought-provoking
            television ad to date on July 8, 2003 -- the 1200 spot.
            Nearly 1,000 youth participated in the filming of this
            commercial to deliver a dramatic and poignant message that
            1,200 people die each day from tobacco-related disease.
            The ad was filmed in Louisville, Kentucky with the
            building of a major tobacco manufacturer serving as the
            backdrop.

            On July 5, 2003, the truth (R)campaign kicked-off its
            fourth consecutive year of summer grassroots
            initiatives. The summer grassroots program runs
            through August 16, 2003 and will visit 45 cities in 25
            states. More than 20 young people are working as
            truth(R) crew members and traveling with Lollapalooza,
            Hot Import Nights, And 1 Mix Tape Tour and Vans Warped
            Tour(R) to spread messages about tobacco use and the
            tobacco industry in peer-to-peer settings.

       WHY: The "Monitoring the Future" study released in December
            2002 reported declines in smoking rates among 8th, 10th
            and 12th graders and cited the truth(R) campaign as one of
            the reasons for this public health victory. The American
            Legacy Foundation(R), which provides strategic direction
            and funding for the truth (R)campaign, earlier this year
            received what is likely its final payment from the
            National Public Education Fund established by the Master
            Settlement Agreement. Despite its success, the truth(R)
            campaign now faces a funding challenge, and the smoking
            rates of America's youth may not stay at the lowest levels
            in 28 years without truth(R). truth(R) is needed to
            counter the $11.22 billion the tobacco industry spent in
            2001 to promote and market their products in the U.S.
            alone.

            truth(R) was launched in February 2000 and is the largest
            national smoking prevention campaign for youth. The
            campaign exposes the tactics of tobacco marketing and
            allows teens to make informed choices about tobacco
            use by giving them the facts about the tobacco
            industry and its products. The campaign was created by
            the American Legacy Foundation(R), which was created
            as a result of the 1998 Master Settlement Agreement
            between the tobacco industry and 46 states.

To find out more, visit www.americanlegacy.org or www.thetruth.com.