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ADVISORY/truth Rolls into St. Louis Stop of the Lollapalooza Tour.


Entertainment Editors/Business Editors/Health/Medical Writers

ADVISORY...for Wednesday Wednesday: see week.  (July July: see month.  9)

--(BUSINESS WIRE)

Who:        truth(R), the largest national smoking prevention campaign
            for youth and seven crew members of the truth
            (R)grassroots summer initiative along with some of the
            hottest bands in alternative rock.

What:       truth(R) is once again hitting the road this summer to
            reach out to thousands of teens, pulling back the curtain
            and shedding light on the deadly toll of tobacco-related
            illness and the marketing tactics of the tobacco industry.

            At the St. Louis leg of the Lollapalooza Tour, the
            state-of-the-art truth(R) truck will allow guests a chance
            to get the facts about tobacco while being schooled in the
            fine art of deejaying, scratching and music mixing from
            the experts from the Scratch Academy. Each stop features
            impromptu rap sessions, join-in free-style demos and
            giveaways of popular truth(R) gear, like hats, t-shirts,
            socks and wrist-bands designed exclusively for this year's
            tour.

When:       Wednesday, July 9th, 2003, 2 PM - 8 PM

Where:      UMB Bank Pavilion
            14141 Riverport Drive, Maryland Heights, MO

Why:        This summer's truth(R) program will travel across the
            country with four of the most popular tours heavily
            attended by teens. July 5th through August 16th truth(R)
            will hit 45 cities in 25 states and be part of the
            granddaddy of all summer tours Lollapalooza; the edgy car
            extravaganza Hot Import Nights; the dopest streetball tour
            ever to come together, the And 1 Mix Tape Tour and the
            always-irreverent Vans Warped Tour(R).

            truth(R) was launched in February 2000 and is the largest
            national smoking prevention campaign for youth. The
            campaign exposes the tactics of tobacco marketing and
            allows teens to make informed choices about tobacco use by
            giving them the facts about the tobacco industry and its
            products. The American Legacy Foundation(R), which
            provides strategic direction and funding for the campaign,
            was created as a result of the 1998 Master Settlement
            Agreement between the tobacco industry and 46 states.


To find out where we are, go to www.thetruth.com TheTruth.com is an anti-smoking campaign aimed at young people in the United States. The campaign is run by the American Legacy Foundation and funded by US tobacco companies under the terms of the Master Settlement Agreement. TheTruth.  
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 7, 2003
Words:343
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