ADVISORY/iSyndicate Media Briefing with Major League Baseball and Bertelsmann AG.

    Business & Assignment Editors
    ADVISORY...for Wednesday (Oct. 11)

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WHAT:      iSyndicate, a leading provider of content syndication
           services and technologies on the Internet will hold a media
           conference on Wednesday, Oct. 11 at 11:30 am at its Third
           Annual Syndication Summit.

WHO:       Bob DuPuy, Executive Vice President, Major League Baseball,
           will discuss how Major League Baseball uses iSyndicate
           infrastructure and content to power its 30 affiliate sites.

           Peter Bichara, Vice President, Corporate Development,
           Bertelsmann AG, will discuss its recently launched joint
           venture with iSyndicate, "iSyndicate Europe," to offer
           syndicated content and services across Europe.

           Joel Maske, President and CEO of iSyndicate, will discuss
           the launch of iSyndicate's syndication infrastructure
           solution, the "Private Syndication Network."

           Immediately following the briefing, members of the media
           are invited to join key speakers for a private luncheon.

WHEN:      Wednesday, October 11, 11:30 am

WHERE:     Millenium Broadway Hotel - Hudson Theater
           145 West 44th Street, New York, New York

CONTACT:   To receive press information and further details, contact
           Jessica Epple at 415-364-3847, [e-mail] or visit
           www.isyndicate.com or Pat Reilly at 212/768-4400.

BACKGROUND:

      Dedicated to charting the future of Web content, iSyndicate's
third Syndication Summit - "The Future of Content" features industry
experts and market leaders from all corners of the new media universe.
Participants and speakers providing insight into the power of content
for traffic-driving, community-building, brand-building, e-commerce,
and bottom-line revenues, as well as look ahead to the surge of
wireless and broadband-enabled devices. More than 600 cutting-edge Web
media companies, leading industry analysts and Web content creators
are in attendance.

      About iSyndicate (http://www.isyndicate.com)

      iSyndicate is a leading provider of Internet syndication
infrastructure and application solutions. The company develops,
markets and supports a line of infrastructure and application
software, technologies and tools that allow for the aggregation,
distribution, exchange and management of digital content and
information across the Internet and to any Internet-connected device.
The company's solutions allow its customers to maximize the power of
information distribution and exchange on the Internet, and see
increases in revenue, traffic and brand strength. It's partners and
customers include some of the world's leading traditional and Internet
brands including over 1100 digital content and information providers
such as The Associated Press, CBS SportsLine, CNBC, CNET, The
Financial Times, Reuters, RollingStone.com and Salon.com. iSyndicate's
solutions are made available to over 270,000 customers, including
Citibank, Intel, OmniSky, Nortel Networks and Wells Fargo. iSyndicate
supports the ICE (Information & Content Exchange) standard based on
XML among a variety of others for all of its content. iSyndicate is
based in San Francisco with offices in New York, London and Hamburg.
iSyndicate is backed by venture capital firms Scripps Ventures and
Labrador Ventures; investment bank Chase Hambrecht & Quist;
Infospace.com and Vignette Corporation; NBC (GE), Microsoft, News
Corporation and Bertelsmann. iSyndicate Europe is a 50:50 joint
venture between iSyndicate Inc. and Bertelsmann.

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    CONTACT: Manning, Selvage & Lee
             Jessica Epple, 415/364-3847
             [e-mail]
             or
             Pat Reilly, 212/768-4400

    KEYWORD: CALIFORNIA NEW YORK
    INDUSTRY KEYWORD: SPORTS INTERNET ADVISORY