ADVISORY/iPhrase and Gomez Present Webinar on Decreasing Customer Service Costs; Presentation Will Focus On Increasing Customer Satisfaction While Lowering Support Costs.

Business/Technology Editors

ADVISORY...for Tuesday (July 23)

CAMBRIDGE, Mass.--(BUSINESS WIRE)--July 22, 2002

iPhrase(R) Technologies, Inc., a leading provider of self-service search and navigation software for mission critical applications, today announced that Andre Pino, senior vice president of Marketing for iPhrase will present a Webinar with Dan Burke, director of brokerage services for Gomez, focusing on how financial services companies can cut customer service costs and increase customer satisfaction by leveraging self-service search technology. The Webinar will take place July 23 at 1:00 p.m. EDT.

Today, financial services companies make tremendous investments in building rich Web sites and intranets to provide customers and employees with the information they need. The objective of these investments is to improve customer satisfaction, reduce support costs and enhance productivity. Global 3,500 companies spend $15 million to $30 million a year to maintain their online presence. However, most are realizing limited ROI from these initiatives because target users are unable to easily find content to meet their needs. Webinar attendees will learn how to:

-- Decrease customer support costs by resolving customer service issues online, negating the need for customers to resort to higher cost channels such as e-mail or call centers

-- Enable customers to make informed investment decisions by intuitively connecting them with accurate answers to research questions

-- Reduce training time and improve the efficiency of call center representatives by enabling them to rapidly access information that speeds issue resolution

Financial services companies such as TDWaterhouse and Charles Schwab are currently using iPhrase's One Step to combat these issues by providing easy-to-use self-service on their Web sites. One Step's natural language interface allows people to ask questions in every day conversational language, as though speaking with another person. The system removes any ambiguity in the request, retrieves the most pertinent content available from multiple sources, and takes the user directly to an existing page or dynamically creates a result page tailored to the user's request. iPhrase One Step is extremely tolerant to language, spelling and usage, and provides a feedback loop that tells the user how the question was interpreted.

What:  "Decreasing customer service costs in the Financial Services
       Industry"

When:  July 23, 2002 at 1 p.m. EDT

Who:   Daniel Burke, Director of Brokerage Services - Gomez
       Andre Pino, Senior Vice President of Marketing - iPhrase

Where: Live on the Web. Interested parties can register at the
       following link: http://www.iphrase.com/news/web_reg_retail.html

About iPhrase

iPhrase is the leading provider of self-service search and navigation software for mission critical applications. iPhrase offers the patent-pending One Step platform, which combines natural language processing, multi-source retrieval, dynamic presentation and in-depth analytics to simplify access to high-value information. Through superior relevancy and usability, iPhrase One Step provides a powerful return on investment in critical, customer-facing applications at leading companies such as Charles Schwab & Co., Yahoo!, Gateway, LexisNexis, Lycos and TD Waterhouse.

iPhrase's investors include Charles River Ventures, Greylock, Reed Elsevier Ventures, RSA Ventures, Sequoia Capital, TD Capital Technology Ventures and Bain Capital. Founded by former MIT researchers and business leaders, iPhrase has offices in Cambridge, MA and San Mateo, CA. For more information, please visit www.iphrase.com or call 617/577-4300.

iPhrase is a registered trademark and One Step is a trademark of iPhrase Technologies, Inc. All other trademarks are the property of their respective owners.