ADVISORY/iMarket's Tom Gaither, Ryan Applegate, and Tom Janis Discuss the Strategies of Implementing New Programs to Drive Successful Marketing Efforts.Business/Technology Editors ADVISORY...for Thursday (March 15) SAN FRANCISCO--(BUSINESS WIRE)--March 13, 2001 Bringing sales and marketing together, integrating successful off-line and on-line database Noun 1. on-line database - (computer science) a database that can be accessed by computers computer database, electronic database, electronic information service systems, and implementing an analytic tracking system are the topics that will be addressed at three sessions of the Direct Marketing to Business National Conference (DMB (Digital Multimedia Broadcasting) See mobile TV. ) that will take place March 14 -16, 2001 at the Hilton San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden & Towers.
WHAT: iMarket Sessions Reveal How to Successfully Implement New
Direct Marketing Strategies and Improve ROI
WHEN: March 15 & 16, 2001
WHERE: Direct Marketing to Business National Conference
Hilton San Francisco& Towers, San Francisco, CA
- Tom Janis, sales channel manager at iMarket Inc., will present "10 Ways to Bring Sales and Marketing Together" on Thursday, March 15, from 9:00 a.m. to 10:15 a.m. He will focus on how to execute a successful marketing program by maintaining the communication and partnership between sales and marketing departments every step of the way. Mr. Janis has 16 years of sales experience. As sales channel manager, he is responsible for training and supporting a sales force which targets Fortune 500 companies in need of sales and marketing applications. Prior to joining iMarket Inc., Mr. Janis was an Account Marketing Representative for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . - Tom Gaither, vice president of marketing, will present "Integrating Online and Offline Marketing Systems" on Friday, March 16, from 1:30 p.m. to 2:30 p.m. He will examine how to successfully integrate your offline business with online ventures. Marketers and sales professionals will also learn how to address and resolve corporate structuring issues, plan the integration process, and learn what products and services are available to ensure a smooth transition. iMarket's unification (programming) unification - The generalisation of pattern matching that is the logic programming equivalent of instantiation in logic. When two terms are to be unified, they are compared. of its offline software business and its Internet service, zapdata.com, will be presented as a case study. Prior to joining iMarket in 1997, Mr. Gaither was senior vice president and general manager of Epsilon's Technology and Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. Practice, with responsibility for the firm's West Coast Division, headquartered in San Francisco. He has 20 years of experience in the development and management of information-based marketing strategies in a variety of industries. - Ryan Applegate, director of marketing systems, will present "Your Internet Traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. : How to Avoid Jams and Make Sense of Traffic Patterns" on Friday, March 16, 2001, from 2:45 p.m. to 3:45 p.m. Applegate's presentation will focus on how you can use information in your company's Web site to generate leads. He will closely examine the strengths and weaknesses of analytical products available, how to use the data that really matters, and the additional processes needed to truly understand ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Mr. Applegate has over 10 years of market research, product marketing and database marketing experience. Prior to iMarket Inc., Mr. Applegate held various analytic positions at Dun & Bradstreet in areas of business credit and database marketing. Mr. Applegate also worked as a research analyst for Market Measures Inc., a pharmaceutical market research firm. About iMarket Founded in 1991 and headquartered in Waltham, Mass., iMarket Inc. is the leading provider of business-to-business sales and marketing tools delivered through the MarketPlace software suite and zapdata.com, whose alliances include Hoovers, Inc., AllBusiness.com, and mucho.com among others. iMarket is a recipient of the Crossroads 2000 A-List Award, was recently named to the Information Week Innovation 100, and has been twice selected a Top 500 Software and Service Company by Software Magazine. zapdata.com has received the Willy willy Noun pl -lies Brit, Austral & NZ informal a childish or jocular word for penis Award 2000, a Selling Power Top 150 Award, and has been named a 2000 Web Business 50/50 Award winner by CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. magazine. Information about iMarket can be found at http://www.imarketinc.com or by calling 800-590-0065. Visit http://www.zapdata.com or e-mail info@zapdata.com for more information or to inquire in·quire also en·quire v. in·quired, in·quir·ing, in·quires v.intr. 1. To seek information by asking a question: inquired about prices. 2. about becoming a zapdata.com partner. |
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