ADVISORY/i-site CEO Ian Cross to Discuss Driving Site Traffic at 'Marketing & Supporting Pharmaceuticals Over the Internet' Conference January 28 in Washington, DC.Assignment/News Editors ADVISORY...for Thursday - Friday (Jan. 27 - 28) "Marketing & Supporting Pharmaceuticals Over the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the " --(BUSINESS WIRE) Ian Cross, chief executive officer of Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. pioneer i-site, inc. (http://www.i-site.com) is one of the featured speakers at the upcoming "Marketing and Supporting Pharmaceuticals Over the Internet" Conference. The conference, designed to provide sophisticated strategies for creating a successful communications program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. , driving traffic to a company's Internet site and increasing ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , will be at the Renaissance Hotel in Washington, DC on Thursday and Friday, January 27 and 28. Cross will discuss "Driving Traffic to Your Site to Increase Awareness and Sales," on Friday, January 28 at 10:15 a.m. He joins a distinguished group of speakers at the two-day event, including executives from Pfizer, AstraZeneca, and Eli Lilly and Company Eli Lilly and Company (NYSE: LLY) is a global pharmaceutical company and one of the world's largest corporations. Eli Lilly's global headquarters is located in Indianapolis, Indiana, in the United States. . "We have extensive experience in driving motivated mo·ti·vate tr.v. mo·ti·vat·ed, mo·ti·vat·ing, mo·ti·vates To provide with an incentive; move to action; impel. mo prospects to a brand's site, fostering deeper customer relationships as a result," said Cross. "Recent research indicates that 36 percent of Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f claim that their opinions of one or more product brands have changed as a result of the Internet. "Brand managers need to be aware that consumers are researching their products online and taking that information to their doctors and pharmacists This is a list of notable pharmacists.
Cross' company, i-site, recently captured a Silver Award in the Health Information Resource Center's (HIRC HIRC House (of Representatives) International Relations Committee HIRC Hollister Independence Rally Committee HIRC Health Information Resource Center HIRC Humanities Instructional Resource Center HIRC Health Inequalities Research Collaboration ) First Annual World Wide Web Awards Program. i-site's award-winning work, created on behalf of the National Diary Council, is familyfoodzone.com (http://www.familyfoodzone.com). The project was cited in the category of Health Promotion/Disease and Injury Prevention Information. Familyfoodzone.com was selected from nearly 200 entries in the competition. With over 15,000 health information sites to choose from, the award is designed to recognize the world's best health information. Further information about the conference can be found at http://www.cbinet.com. About i-site, Inc. Sixty-eight percent of American Internet users are searching for healthcare information online. i-site (http://www.i-site.com) provides e-business solutions for a number of the world's top healthcare and pharmaceutical companies, developing strategy, applications and online marketing programs for them to effectively reach and interact one-to-one with those Internet users. Established in 1995, i-site has built a team of talented strategists, technologists and designers. i-site has delivered their innovative solutions for a number of global clients and brands, including Johnson & Johnson Consumer Products, Rhone-Poulenc Rorer (now known as Aventis), The National Dairy Council and McNeil Consumer Healthcare. The company is headquartered in Philadelphia, PA. All company names and products are trademarks or registered trademarks of their respective companies. |
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