ADVISORY/Zaiq Technologies, Inc., Media Advisory.

Business/Technology Editors

ADVISORY...for Tuesday (July 24)

WHO: ARM (LSE: ARM); (Nasdaq: ARMHY), the industry's leading provider of
16/32-bit embedded RISC microprocessor solutions, and Zaiq Technologies, Inc.,
the fastest growing design and verification solutions provider. WHAT: ARM
selects industry leader Zaiq Technologies to accelerate critical North American
system-on-chip (SoC) design efforts. Zaiq enables customers to meet critical
product development objectives by offering a complete line of specialized
design and implementation technologies and services. WHEN: The announcement was
made today, July 24, 2001. WHERE: Cambridge, UK and Woburn, MA, during the
first day of ARM's 2001 Global Partner Meeting. WHY: Zaiq's results-driven
approach and proven methodology for product development, IP encapsulation and
system verification ensures ARM customers meet their critical
time-to-production goals. Zaiq's proven track record of success includes over
350 completed design verification engagements since 1996. Zaiq has one of the
industry's largest design teams, with over 200 highly skilled engineers
deployed in 10 North American Design Centers - within easy reach of ARM
customers and their time-sensitive core-based designs.

For additional information, including the complete ARM-Zaiq joint press release, contact David Powers, Zaiq Technologies, Inc., 781.721.8212, or visit Zaiq's Web site at: www.zaiqtech.com.