ADVISORY/Yu-Gi-Oh! TRADING CARD GAME Takes Phoenix by Storm!; International Mall Tour of Wildly Popular Dueling Game Hits Paradise Valley Mall May 10 & 11.

Entertainment Editors/Calendar Editors

ADVISORY...For Saturday (May 10)

--(BUSINESS WIRE)

    WHAT:       Kids of all ages who are fans of the immensely popular
                Yu-Gi-Oh! TRADING CARD GAME can enter Yugi's world of
                imaginary creatures and magical adventures when the
                Yu-Gi-Oh! TRADING CARD GAME Mall Tour comes to
                Paradise Valley Mall in Phoenix May 10 and 11. The
                tour is presented by Upper Deck Entertainment, the
                exclusive North American distributor.

                Featuring lavish Yu-Gi-Oh!-themed sets and teams of
                Duelist Leaders, the tour gives fans (and their
                parents) a chance to learn the hugely popular trading
                card game, pick up tips and "secret" hints from
                Duelist Leaders, trade cards with other fans, grab
                special Yu-Gi-Oh! free gifts and more.

                During the Yu-Gi-Oh! TRADING CARD GAME, players duel
                each other by summoning monsters and activating magic
                and trap cards.  Using a Starter Deck and/or booster
                sets, Duelists collect cards to play their hands
                against other players.  Players with well-constructed
                Decks, powerful monsters, solid strategy and a little
                good fortune are the winners in the Yu-Gi-Oh! TRADING
                CARD GAME.

                Based on Japanese comics, the Yu-Gi-Oh! phenomenon
                spans an animated television series that airs on Kids
                WB and the Cartoon Network, game cards, video games
                and a toy line.  Yu-Gi-Oh! follows the adventures of
                Yugi and his buddies as they encounter monsters and
                pair up in magical duels playing the coolest new game
                ever, "Duel Monsters."

    WHEN:       10 a.m. - 6 p.m., Saturday, May 10 and Sunday, May 11

    WHERE:      Paradise Valley Mall, Cactus Road and Tatum Blvd.,
                602/996-8840

    ADMISSION:  Open to the public and absolutely free!
                However, space is limited for all activities and some
                require an appointment, which can be made upon
                check-in at the Registration Zone.

    INFO:       For more information on the Yu-Gi-Oh! TRADING CARD
                GAME, the Mall Tour, or Upper Deck please visit
                www.yugioh-card.com or www.upperdeck.com.

                  -- Images Available Upon Request --