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ADVISORY/Wrigley's Launches `Distinctively Doublemint' -- R -- Campaign with Venus and Serena Williams.


Business Editors & Entertainment/Sports Writers

ADVISORY...for Thursday (March 22)

NOTE TO EDITORS: Multimedia Assets Available With This Story

Include Photos, Text News Releases

--(BUSINESS WIRE)

For the first time in its 87-year history, the Wm. Wrigley Jr. Company's (NYSE NYSE

See: New York Stock Exchange
:WWY WWY Where Were You? ) Doublemint gum will partner with professional athletes -- tennis superstars This article is about the televised sports competition. For other uses, see Superstar.

Superstars is an all-around sports competition that pits elite athletes from different sports against one another in a series of athletic challenges resembling a decathlon.
 and sisters Venus and Serena Williams Serena Jameka Williams, (born September 26, 1981) is an American former World No. 1 ranked female tennis player who has won eight Grand Slam singles titles and an Olympic gold medal in women's doubles.[1].  -- for a national marketing campaign.

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COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 22, 2001
Words:133
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