ADVISORY/World Record-Breaking Ribbon-Cutting to Open 100th American International Toy Fair.

Photo Editors/News Editors/Business Editors

ADVISORY...for Sunday (Feb. 16)

Toy Fair 2003

--(BUSINESS WIRE)

WHAT:   American International TOY FAIR(TM) is set to break the
        current Guinness World Record for "Participants in a
        Ribbon-Cutting Ceremony" with the mamma of all ribbon-cutting
        ceremonies. More than 3,300 participants with scissors in
        hand, will cut the 6,450 feet of ribbon to officially open the
        historical 100th year celebration of TOY FAIR.

WHEN:   Sunday, February 16th -- 8:30 a.m.

VISUALS:
        A red ribbon will stretch through miles of the TOY FAIR aisles
        at Javits with more than 3,300 people at the ready to cut. The
        ribbon will travel through a giant-sized wagon and various
        other toys.

        A 5-foot-high decorative toy-themed cake, and 10 sheet cakes
        created by 4 chefs and 12 students from The Art Institute of
        New York City's Culinary School. Total ingredients for the
        cakes are 65 pounds of rolled fondant, 15 pounds of sugar, 150
        eggs and 20 pounds of butter.

        A set stage will have themed kids' characters, local
        dignitaries (listed below) and other VIPs ready to cut and let
        the playing begin.

WHERE:  Javits Convention Center, 34th Street and 11th Avenue
        Crystal Palace at Entrance to Hall 3E

VIPs:   Ms. Maricelly Velez -- Representative from Governor Pataki's
         Community Affairs Office
        Neil Friedman -- Chairman, Toy Industry Association (TIA) and
         President, Mattel's Fisher-Price Brands
        Tom Conley -- President of TIA