ADVISORY/Wisconsin DHFS Taps Sonic Foundry to Provide Webcast of U.S. Surgeon General's Address on Statewide Trauma Systems.

Business Editors/High-Tech Writers

ADVISORY...for Tuesday (Sept. 2)

--(BUSINESS WIRE)

Reflecting a Growing Trend in Public Health and Government, DHFS

Turns to the Web and Mediasite Live to Help Communicate

Critical Information

WHO:    Admiral Richard H. Carmona M.D., U.S. Surgeon General
        Dr. James Betts, surgeon-in-chief, Children's Hospital,
        Oakland, Calif.
        Ken Munson, Deputy Secretary, Wisconsin Department of Health
        and Family Services
        Joe Plasterer, Director of Government Solutions, Sonic Foundry
        (Nasdaq:SOFO)

WHAT:   Each year in Wisconsin, thousands of people die or are
        disabled due to traumatic injuries. To counteract this trend,
        the state's Department of Health and Family Services (DHFS),
        in collaboration with trauma experts, has been developing a
        statewide trauma care system -- an organized approach for the
        comprehensive prevention and care of all injuries and
        patients.

        On Sept. 2, DHFS is sponsoring a special forum in Madison,
        Wis., featuring guest speakers Surgeon General Richard Carmona
        and trauma expert Dr. James Betts. The forum was developed to:
        increase awareness of challenges facing trauma and emergency
        medical systems from a federal and state perspective; promote
        Wisconsin's trauma care system as a key to decreasing
        mortality and morbidity among state residents and visitors;
        educate Wisconsin on federal initiatives taken to strengthen
        state trauma systems; and heighten awareness of the
        relationship between day-to-day injury care and preparations
        needed to respond to a potential mass casualty event.

        DHFS will use Sonic Foundry's Mediasite Live to create an
        on-demand Webcast of the event that will be available from the
        agency's Web site. Next week's forum illustrates a growing
        trend among public health departments and other government
        agencies who increasingly turn to the Web to communicate
        critical information with speed, ease and convenience. Whether
        it is to enhance awareness of communicable diseases or promote
        a new statewide trauma system, public health officials are
        finding that systems like Mediasite Live provide the perfect
        conduit for disseminating detailed and accurate information to
        medical professionals, the media and general public.

WHEN:   Forum Title: Working For a Safer Wisconsin: The Value of a
        Statewide Trauma Care System
        Tuesday, Sept. 2, 2003, 12:30 p.m. to 3:30 p.m.
        Location: Masonic Center, Madison, Wis.
        To view the Webcast on-demand, visit: www.dhfs.state.wi.us/ or
        www.sonicfoundry.com/solutions/traumaforum.html.